Assessing Organizational Communication: Strategic Communication Audits (Guilford Communication)
This essential guide offers a detailed framework for assessing communication processes within an organization and using the results to develop improved organizational strategies. Presented in clear, accessible prose are the "tools of the trade" for planning and initiating audits, gathering data using a wide variety of methodologies, analyzing the findings, and preparing effective reports. Throughout, practical examples drawn from the authors' influential work in the field help readers...
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This essential guide offers a detailed framework for assessing communication processes within an organization and using the results to develop improved organizational strategies. Presented in clear, accessible prose are the "tools of the trade" for planning and initiating audits, gathering data using a wide variety of methodologies, analyzing the findings, and preparing effective reports. Throughout, practical examples drawn from the authors' influential work in the field help readers understand the real-world applications of the concepts discussed and gain skills for creative problem solving. A successor volume to Cal Downs's popular Communication Audits, the book has been extensively rewritten with many new topics and two entirely new chapters reflecting today's critical issues and best practices. It will serve as both an authoritative primer for human resource and management consultants and a comprehensive text for undergraduate and graduate students in organizational communication.
Contents\ \ 1. Introduction \ 2. Initiating and Planning an Assessment\ 3. Conducting Team Audits\ 4. Choosing Focal Areas to Assess\ 5. The Interview: Most Basic Assessment Technology\ 6. Diagnosis through Questionnaires\ 7. The International Communication Association Survey\ 8. Downs/Hazen Communication Satisfaction Questionnaire\ 9. Critical Communication Experience\ 10. ECCO Analysis\ 11. Diagnosing Communication Networks\ 12. Focus Groups\ 13. Final Analysis and Interpretation\ 14. The Final Report\ References\ Author Index\ Subject Index\ About the Authors
1Communication audits as organizational development12Initiating and planning an assessment203Conducting team audits364Choosing focal areas to assess505The interview : the most basic assessment technology766Diagnosis through questionnaires1067The international communication association survey1248Downs-Hazen communication satisfaction questionnaire1399Critical communication experience survey15810ECCO analysis17311Diagnosing communication networks18712Focus group interviews21013Final analysis and interpretation22714The final report247
\ From the Publisher"The ultimate book on this subject. Comprehensive and brilliantly written, it is a complete guide to planning, implementing, and interpreting the results from communication assessments. It will be indispensable reading for professionals seeking a 'how to' guide, for students in management communication courses at both the undergraduate and graduate levels, and for anyone interested in organizational communication more widely. The authors have made a major contribution to scholarship in this aspect of our discipline."--Dennis Tourish, Aberdeen Business School, Scotland\ "My students and I have been eagerly awaiting the follow up to Downs's groundbreaking Communication Audits, and the current volume meets all our expectations. Communication, the essence of organizational functioning, is all too often overlooked in the complex world of contemporary business. This book provides the background and the strategies for understanding and assessing communication in a range of organizational contexts. Written in a straightforward, commonsense style, this is an outstanding text for researchers, students and practicing managers at all levels, and a 'must have' for serious management and communication scholars."--Bill Ticehurst PhD, Faculty of Business, University of Technology, Sydney, Australia; past president, Australian Communication Association\ "Assessing communication patterns in organizations has a long legacy in the field of organizational communication, a legacy to which this volume makes a significant contribution. The volume synthesizes knowledge about how auditors can build comparative knowledge about organizational problems, tailor assessment tools to particular organizations, and improve the diagnosis of problems through the use of multiple methods. As a text, it is particularly valuable for advanced undergraduate- and graduate-level classes that focus on field methods, diagnostic processes, and training and consulting in organizational communication."--Linda L. Putnam, Department of Communication, Texas A&M University\ \ \ \
