17 Rules Successful Companies Use to Attract and Keep Top Talent: Why Engaged Employees Are Your Greatest Sustainable Advantage
Want people who care, engage, work hard, support your strategies, and deliver results? Start right here. Through more than a dozen case studies, top workforce optimization consultant David Russo identifies exactly what great organizations do differently when it comes to managing their people. He distills these differences into 17 rules, covering everything from resourcing and compensation to leadership development, risk-taking to change management. You'll learn exactly how to apply these...
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Powerful Best Practices for Employee Retention, Alignment, and Engagement 17 Rules for Developing and Keeping Devoted Employees How to foster commitment, respect, trust, honesty, fun—and, above all, performance New case studies from retail, healthcare, high-tech, low-tech, and beyond By David Russo, one of the world’s leading experts in workforce optimization This book is about developing outstanding employees and getting them to stay. It’s about building a workforce that’s truly engaged, committed, aligned with strategy, and capable of incredible performance. Simply put, it’s about optimizing the #1 factor associated with outsmarting, outhustling, and outexecuting your competition: your people. You’ll learn exactly what great companies do differently when it comes to managing their people. And you’ll learn how to apply those lessons in virtually every aspect of your organization: from resourcing and compensation to leadership development, culture, and beyond. Want people who care, engage, work hard, support your strategies, and deliver results? Start right here. Why people choose to work for you, and why they stay It’s not about money—not even now Don’t just demand alignment: nurture it Create powerful opportunities for employees to link with vision, values, and mission Applaud effort, but reward contribution Recognize the crucial difference between behavior and outcomes
Introduction 1Rule #1: Understand Why Employees Come and Why They Stay 9Rule #2: Play “Win-Win” with Your Employees (and Allow Them to Be All They Can Be for Self and Company) 21Rule #3: Cultivate Leadership, Not Management, and Know the Difference! 33Rule #4: Provide Ample and Appropriate Resources 41Rule #5: Demand Contribution; Be Worthy of Receiving It 49Rule #6: Applaud Effort; Reward Contribution 61Rule #7: Cheerlead; The “Magic” of M&Ms 71Rule #8: Build a Workplace on a Foundation of Respect 81Rule #9: Cultivate the Risk-Trust Dynamic 91Rule #10: Make Room for Fun in the Workplace (Nurture Lightheartedness/Levity) 101Rule #11: Create Opportunities for Employee “Alignment” with Vision, Values, and Mission 109Rule #12: Understand Human Capital 119Rule #13: Treat Employees as “Volunteers” 129Rule #14: Know Your Culture 139Rule #15: Understand the Nature of Change and Prepare Your Employees to Embrace It 153Rule #16: Cultivate Organizational Ethics; Demand and Reward Ethical Behavior 165Rule #17: The Last and Overarching Rule: Tell the Truth! (and a Few Action Items to Grow On) 177Index 189
