A Citizen's Guide to Politics in America: How the System Works and how to Work the System
This citizen activist's or corporate issue manager's guide (first edition, 1997) provides information on how to lobby decision makers, go to court, get media attention, influence public opinion, mobilize grassroots support, form coalitions, organize an initiative or referendum, and, new to the second edition, use the internet to get a message out. The first task of an issue advocate, writes Rubin (political management, George Washington U.) is to understand the issue and the dynamic forces...
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Preface to the Second EditionIntroduction1Change Is in the Air32The Anatomy of an Issue Campaign133Issues and Interest Groups264Targets of Opportunity: Issue Arenas435Understanding and Influencing Public Opinion656Information and Persuasion817Media Advocacy1038Finding Strength in Numbers: Building and Managing Coalitions1319Persuading Decision Makers14910Grassroots Mobilization18211Issue Advocacy and the Internet21312Initiatives and Referenda: The Public Takes Charge23313Putting It All Together: Guns in America24814Issues and Advocacy Strategies for the Twenty-First Century269Notes299Bibliography319Index325
