Advanced Web Metrics with Google Analytics
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Become a Google Analytics Expert: The Practitioner's Complete GuideWant to implement and apply advanced web analytics techniques—without having to be an expert? Google insider and web metrics expert Brian Clifton helps you harness the full power of Google Analytics (GA) with this new edition of his bestselling book. This book shows you analytics that are advanced enough to give you all the crucial decision-making insights, yet simple enough to digest and quickly implement in a clever way.Whether you're a novice or veteran, you'll soon be applying the very latest GA techniques, best practices, and some great hacks. From tracking social media to configuring data filters to interpreting results, start here and quickly improve your skills, your website, your brand, and your profits.Configure a best-practice implementation for a solid web metrics platformUnderstand features and reports in detailOptimize the performance of your website by learning from real-world examples Integrate AdWords, AdSense, and your internal site search tracking toolUse Google Analytics in conjunction with A/B and multivariate testingOptimize your online and offline marketing campaignsIntegrate Google Analytics data with third-party systems and applications, including your CRM systemLeverage the new Google Analytics APIThis book is a comprehensive roadmap to helping you get the most from your metrics. It's an indispensable guide to helping you take your online marketing campaigns to the next level."—Chris Sherman, Executive Editor, Search Engine LandIf you're looking for a practical, tactical guide in how to implement and think about web marketing optimization, look no further. Brian Clifton spells it out by industry, by job function, by Key Performance Indicator, and more."—Jim Sterne, Founding Director and Chairman of the Web Analytics AssociationThe must-read for anyone looking to get the most value out of Google Analytics and web analytics."—Ashley Friedlein, CEO, EconsultancyGuarantee your future employment—buy, read, and implement all of the techniques of this outstanding book."—Bill Hunt, coauthor, Search Engine Marketing Inc. Special offers from Google Inside, get a Google AdWords gift card worth $25 and find details on how you can save 50% on the Google Analytics Individual Qualification test!
Part I: Measuring Success. 1 Why Understanding Your Web Traffic Is Important to Your Business. 2 Available Methodologies. 3 Where Google Analytics Fits. Part II: Using Google Analytics Reports. 4 Using the Google Analytics Interface. 5 Top 10 Reports Explained Part III: Implementing Google Analytics. 6 Getting Started. 7 Advanced Implementation. 8 Best Practices Configuration Guide. 9 Google Analytics Hacks. Part IV: Using Visitor Data to Drive Website Improvement. 10 Focusing on Key Performance Indicators. 11 Real-World Tasks. 12 Integrating Google Analytics Data with Third-Party Systems.
