Agile Product Management with Scrum: Creating Products that Customers Love
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The First Guide to Scrum-Based Agile Product ManagementIn Agile Product Management with Scrum, leading Scrum consultant Roman Pichler uses real-world examples to demonstrate how product owners can create successful products with Scrum. He describes a broad range of agile product management practices, including making agile product discovery work, taking advantage of emergent requirements, creating the minimal marketable product, leveraging early customer feedback, and working closely with the development team.Benefitting from Pichler’s extensive experience, you’ll learn how Scrum product ownership differs from traditional product management and how to avoid and overcome the common challenges that Scrum product owners face.Coverage includes Understanding the product owner’s role: what product owners do, how they do it, and the surprising implications Envisioning the product: creating a compelling product vision to galvanize and guide the team and stakeholders Grooming the product backlog: managing the product backlog effectively even for the most complex products Planning the release: bringing clarity to scheduling, budgeting, and functionality decisions Collaborating in sprint meetings: understanding the product owner’s role in sprint meetings, including the dos and don’ts Transitioning into product ownership: succeeding as a product owner and establishing the role in the enterpriseThis book is an indispensable resource for anyone who works as a product owner, or expects to do so, as well as executives and coaches interested in establishing agile product management.
Foreword by Jeff Sutherland xvForeword by Brett Queener xviiPreface xixAcknowledgments xxiiiAbout the Author xxvChapter 1: Understanding the Product Owner Role 1The Product Owner Role 2Desirable Characteristics of a Product Owner 3Working with the Team 7Collaborating with the ScrumMaster 9Working with Customers, Users, and Other Stakeholders 10Scaling the Product Owner Role 12Common Mistakes 16Reflection 20Chapter 2: Envisioning the Product 23The Product Vision 24Desirable Qualities of the Vision 25The Minimal Marketable Product 27Simplicity 31Customer Needs and Product Attributes 33The Birth of the Vision 35Techniques for Creating the Vision 37Visioning and the Product Road Map 41Minimal Products and Product Variants 42Common Mistakes 43Reflection 46Chapter 3: Working with the Product Backlog 47The DEEP Qualities of the Product Backlog 48Grooming the Product Backlog 49Discovering and Describing Items 51Prioritizing the Product Backlog 54Getting Ready for Sprint Planning 59Sizing Items 64Dealing with Nonfunctional Requirements 68Scaling the Product Backlog 70Common Mistakes 71Reflection 74Chapter 4: Planning the Release 75Time, Cost, and Functionality 76Quality Is Frozen 78Early and Frequent Releases 79Quarterly Cycles 81Velocity 82The Release Burndown 83The Release Plan 87Release Planning on Large Projects 91Common Mistakes 94Reflection 96Chapter 5: Collaborating in the Sprint Meetings 97Sprint Planning 98Definition of Done 99Daily Scrum 100Sprint Backlog and Sprint Burndown 101Sprint Review 101Sprint Retrospective 103Sprint Meetings on Large Projects 104Common Mistakes 107Reflection 109Chapter 6: Transitioning into the Product Owner Role 111Becoming a Great Product Owner 111Developing Great Product Owners 115Reflection 118 References 119Index 125
