Agricultural Marketing & Price Analysis
Written for courses in agricultural marketing, agricultural price analysis, economics of agricultural marketing, and agribusiness marketing, this text offers a contemporary treatment of all the core agricultural price analyses and marketing topics covered in these undergraduate courses. The text also goes further to include organization economics material, such as tacit collusion and empirical price analysis using regression, and consumer research. Norwood and Lusk have written in an informal...
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As refreshing as its tone is the innovative approach this book takes to economic theory and agricultural marketing strategies. This book offers versatility by covering a wide range of topics that include both traditional economic theory and organizational economics. Novice readers will gravitate to the inviting writing style and colorful examples. All in a single source, readers will find contemporary treatment of economics and price analysis, agricultural prices and markets, agribusiness marketing strategies and more!
Welcome to Economics and Price Analysis 1About Economics 1Basic Price Analysis: Supply and Demand 37Advanced Price Analysis: Mastering Supply and Demand 65Advanced Price Analysis: Imperfect Competition 96Understanding Agricultural Prices and Markets 119Agricultural Prices 119The Food Marketing Channel 143Empirical Agricultural Price Analysis 183International Agricultural Trade 219Agribusiness Marketing Strategies 252Managing Price Through Futures Markets 252Strategic Price Setting 279Creative Pricing Schemes 307Consumer Behavior and Research 329Additional Topics 373The Firm as a Price Taker 373Agriculture and Society 393References 407Answers to End-of-Chapter Crossword Puzzles and Study Questions 413Index 443
