As Seen in Vogue: A Century of American Fashion in Advertising
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"In this comprehensive study, Daniel Delis Hill offers a rich new resource for students and professionals in fashion and business history, popular culture, advertising, marketing, and women's studies." The hundreds of American advertising images Hill gathers here document much more than the looks and fashions of the twentieth century. They reveal dramatic transformations in women's roles and self-perception - witness the metamorphosis from alabaster Victorian homemaker to painted flapper in just a generation, from conformist fifties mom to miniskirt-clad iconoclast only a decade later, from the power-suited yuppie of the eighties to the techno self-stylist of the new millennium. And finally, Hill's niche perspective offers a fascinating long view of the interactive roles the fashion industry and media have played in shaping cultural evolution.
Ch. 1In the beginning1Ch. 2Victoria through World War I18Ch. 3Highs of the twenties and lows of the thirties34Ch. 4World War II through the fashion-conscious fifties64Ch. 5Youthquake in the sixties and schizophrenia in the seventies91Ch. 6The sybaritic eighties and the fin de siecle118Ch. 7The bare essentials : lingerie and swimwear143Ch. 8Accessories : hats, shoes, and jewelry167
