Authoritative Guide to Lionel's Promotional Outfits 1960 - 1969
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The Authoritative Guide to Lionel's Promotional Outfits 1960-1969 showcases the more than 700 electric train outfits (sometimes called "uncataloged train sets") that Lionel created exclusively for retailers and promotional firms (Sears Roebuck and Co., J. C. Penney, Montgomery Ward, Spiegel, Western Auto, A&P, Quaker Oats, and many other firms) during one of the most important and yet overlooked periods in its history. With limited production and distribution, Lionel's promotional outfits are some of the rarest and most valuable products it ever produced. But because these outfits never appeared in a Lionel consumer catalog, their contents-even their existence-remained uncertain for decades. Until now! Thanks to long-lost authentic Lionel Factory Orders and other internal documents recently recovered from the Lionel archives, complete information about Lionel's production of promotional outfits is at last available. The Authoritative Guide to Lionel's Promotional Outfits 1960-1969 is the first and only reference guide to use these records and provide complete information about each promotional outfit, including: All individual items (engine and rolling stock) and how they came packed A description of the original outfit box, outfit inserts and packaging Original production quantities Instruction sheets Packed Envelopes Peripherals (Track, Transformer, Oil, Wire, Smoke, etc.) Diagrams for packing the outfit in the outfit box Complete descriptions, along with information based on the Train Collectors Association (TCA) grading scale, rarity and current market values for every promotional outfit, are beautifully displayed in more than 1,500 full-color pictures and images. As a bonus, because the authentic documents came straight from the Lionel archives, they also reveal new information (suffixes, variations and previously unknown items) about 100s of postwar locomotives, rolling stock and peripherals. This information makes The Authoritative Guide to Lionel's Promotional Outfits 1960-1969 a must for any Lionel enthusiast. Lionel collector and historian John W. Schmid spent years analyzing the Lionel Factory Orders as well as thousands of other internal Lionel and retailer documents. He traveled across the United States seeking and then photographing and analyzing the outfits to develop this, the most complete and authoritative guide to Lionel's promotional outfits and part of Project Roar Publishing's ongoing Lionel Postwar Encyclopedia Series. The Authoritative Guide to Lionel's Promotional Outfits 1960-1969 is essential for: Toy train collectors seeking to verify or complete their promotional outfit investments-and learn the value and rarity of their outfit. Anyone who owns a promotional outfit or empty box and for years has wondered what those trains were and how much they might be worth. Individuals seeking to relive their childhood by finding the train they had long ago. Any Lionel enthusiast seeking to learn more about the history of Lionel straight from internal documents and the memories of the individuals who made and sold its trains. See for yourself if you have a long-lost attic treasure.Savannah Schroll Guz - Library JournalThe newest addition to the "Lionel Postwar Encyclopedia" series, this substantial, single-volume reference-the subject's only definitive guide-details more than 700 1960s-era promotional model sets. Author Schmid's (Authoritative Guide to Lionel's Postwar Operating Cars) 680-page "Outfit" segment, organized by series number, is replete with color photographs of original packaging, advertisements, and factory orders; his 71-page "Reference" segment discusses, among other concerns, outfit pricing, rarity, and condition. Editor Carp's (The Art of Lionel Trains) meticulous historical account is both highly informative and engaging. Although geared toward the die-hard Lionel enthusiast, this will prove a valuable addition to Americana, vintage toy, and public access library collections.
