Bar and Beverage Book
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The updated guide to five-star bar and beverage management It takes more than top-shelf cocktails to produce a successful beverage operation. From a stand-alone business to the beverage department of a restaurant, hotel, or foodservice operation, today's successful bar operations must be run by managers who have product and equipment knowledge, management savvy, marketing skills, insight into the latest trends, and, of course, a strong grasp of mixology—all of which are detailed here in The Bar and Beverage Book. This revised Fourth Edition has the most up-to-date material on managing a beverage operation, bar equipment, sanitation and bar setup, inventory control, and the importance of planning for profit. This edition includes new material and expert advice on :Responsible alcohol service—learn crisis management, protection from third-party liability, and ways to ensure customers drink in moderationMarketing—investigate new service methods to attract a wider demographicStaffing—improve the recruitment, hiring, and training of employeesSpirits, wine, and beer—acquire a greater knowledge of upscale productsManagement practices—learn methods for pricing individual drinks, tracking product, preventing loss, and calculating a bar's break-even point for profitabilityRegulations—stay informed about the latest legal issues The Bar and Beverage Book, Fourth Edition is an invaluable resource for students in the beverage management and hospitality fields, as well as professionals involved in beverage operations.
PrefaceAcknowledgmentsCh. 1The Beverage Industry: Past and Present1Ch. 2Responsible Alcohol Service25Ch. 3Creating and Maintaining a Bar Business57Ch. 4Bar Equipment105Ch. 5The Beverages: Spirits147Ch. 6Wine Appreciation195Ch. 7Wine Sales and Service233Ch. 8Beer261Ch. 9Sanitation and Bar Setup303Ch. 10Mixology One339Ch. 11Mixology Two371Ch. 12The Staff409Ch. 13Purchasing, Receiving, Storage, and Inventory465Ch. 14Planning for Profit505Ch. 15Marketing Your Business551Ch. 16Regulations583Glossary603App. AResponsible Beverage Alcohol Service General Audit627App. BCocktail Lounge Design Questionnaire637Index647
