Beautiful Evidence
Science and art have in common intense seeing, the wide-eyed observing that generates empirical information. Beautiful Evidence is about how seeing turns into showing, how empirical observations turn into explanations and evidence presentations. The book identifies excellent and effective methods for presenting information, suggests new designs, and provides tools for assessing the credibility of evidence presentations. \ Here we will see many close readings of serious evidence...
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Science and art have in common intense seeing, the wide-eyed observing that generates empirical information. Beautiful Evidence is about how seeing turns into showing, how empirical observations turn into explanations and evidence presentations. The book identifies excellent and effective methods for presenting information, suggests new designs, and provides tools for assessing the credibility of evidence presentations. Here we will see many close readings of serious evidence presentations—ranging through evolutionary trees and rocket science to economics, art history, and sculpture. Insistent application of the principles of analytical thinking helps both insiders and outsiders assess the credibility of evidence.
Mapped Pictures: Images as Evidence and Explanation 12 Sparklines: Intense, Simple, Word-Sized Graphics 46 Links and Causal Arrows: Ambiguity in Action 64 Words, Numbers, Images—Together 82 The Fundamental Principles of Analytic Design 122 Corruption in Evidence Presentations: A Consumer's Guide to Effects Without Causes, Cherry Picking, Overreaching, Chartjunk, and the Rage to Conclude 140 The Cognitive Style of PowerPoint: Pitching Out Corrupts Within 156 Sculptural Pedestals: Meaning, Practice, Depedestalization 186 Landscape Sculptures 196
