Biology Business Decoding Natural Laws
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As organizations become more and more interconnected, volatile, and complex, how can managers possibly anticipate, much less control, the myriad factors that determine their company's success? Simply stated, they cannot. In an age of hyper-change and hyper-competition, the traditional management strategies and techniques no longer work. A new approach is called for and its principles lie in the science of complex adaptive systems or CAS.CAS is nothing new. Its ability to provide powerful insights into how complex systems can evolve to become well-ordered, self-organizing entities has informed evolutionary biology and other disciplines for some time. Its truths have long been demonstrated in economics, computer science, and in the common marketplace. But not until The Biology of Business have the principles of CAS been translated into practical methods, tools, and examples that managers can use to make their organizations fit for the future.Here, John Clippinger and nine extraordinary contributors present the seven basics of CAS theory and show how to apply them to real-world business challenges including knowledge management, brand creation, market development, product innovation, and organizational change. They present case studies of how CAS is already being employed by McKinsey & Co., Capital One, and Optimark to improve organizational performance. And they explain how CAS can be used to keep an organization in that "sweet spot" between too much order and too much chaos so that it remains maximally responsive to market conditions and opportunities.In today's complex organizations, control cannot be imposed, but it can emerge if managers create the right conditions and incentives for it to do so. The Biology of Business teaches managers of such organizations how they can do exactly that-how they can transform their company into a self-organizing, self-renewing enterprise by creating order from the bottom up. Booknews Business executives, a lawyer, and a couple of academics explain the fundamentals of complex adaptive systems, an approach long used in evolutionary biology, economics, computer science, and the market to understand how complex systems behave and change. Then they explain how managers can apply it to companies and conglomerates that have become too unwieldy for traditional analysis techniques. Annotation c. Book News, Inc., Portland, OR (booknews.com)
ForewordPreface: The Business World Turned Upside DownIntroductionAcknowledgmentsThe Authors1Order from the Bottom Up: Complex Adaptive Systems and Their Management12The End of Economic Certainty313Leadership and Influence: The Manager as Coach, Nanny, and Artificial DNA474Tags: The Power of Labels in Shaping Markets and Organizations675Complex Adaptive Knowledge Management: A Case from McKinsey & Company896Seven Levers for Guiding the Evolving Enterprise1137Heterarchy: Distributing Authority and Organizing Diversity1538Adaptive Operations: Creating Business Processes That Evolve1819Buying and Selling in the Digital Age: An Ever-Increasing Bandwidth of Desire21510Emergent Law and Order: Lessons in Regulation, Dispute Resolution, and Lawmaking for Electronic Commerce and Community237References267Index279
