Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant
Winning by not competing! This international best seller upends traditional thinking with principles and tools to make the competition irrelevant. \ \ \ \ In an audiobook that challenges everything you thought you knew, W. Chan Kim and Renee Mauborgne assert that tomorrow's leading companies will succeed, not by battling their rivals for market share in the bloody "red ocean" of a shrinking profit pool, but by creating "blue oceans" of untapped new market spaces ripe for growth. \ \ \ \...
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Kim and Mauborgne present a non-competitive approach for achieving high business growth through the development of uncontested market space with practically limitless potential. Drawing upon a study of 150 strategic moves spanning more than 100 years and thirty industries, they explain how "value innovation" renders rivals obsolete and creates new demand. The authors teach strategy and management at INSEAD in Fontainebleu, France. Annotation ©2004 Book News, Inc., Portland, OR
1Creating blue oceans32Analytical tools and frameworks233Reconstruct market boundaries474Focus on the big picture, not the numbers815Reach beyond existing demand1016Get the strategic sequence right1177Overcome key organizational hurdles1478Build execution into strategy1719Conclusion : the sustainability and renewal of blue ocean strategy185
\ From the Publisher“This breakthrough book is essential for any strategist or entrepreneur who wants to move out of intensively competitive, shark-infested waters and into an opportunity- filled, open ocean.” — Business Insider\ \ \
