Broadcasting, Cable, the Internet and Beyond: An Introduction to Electronic Media
This survey of the field of modern electronic media includes the new technologies, regulations, programming, and competition that affect our world and the broadcasting industry. The text conveys the excitement of the industry in a readable text that makes even the most difficult information understandable. This edition addresses the latest trends and debates in the field, including satellite radio and new terrestrial digital radio, ipods and podcasting, the growth of Google, and cable and...
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This survey of the field of modern electronic media includes the new technologies, regulations, programming, and competition that affect our world and the broadcasting industry. The text conveys the excitement of the industry in a readable text that makes even the most difficult information understandable. This edition addresses the latest trends and debates in the field, including satellite radio and new terrestrial digital radio, ipods and podcasting, the growth of Google, and cable and internet advertising .
Part I: Foundations Introduction Chapter 1: History of Broadcast Media Chapter 2: History of Cable, Home Video and the Internet Chapter 3: Audio and Video TechnologyPart II: How It Is Chapter 4: Radio Today Chapter 5: Television Today Chapter 6: The Internet and New MediaPart III: How It's Done Chapter 7: The Advertising Marketplace Chapter 8: Radio Programming Chapter 9: Television ProgrammingPart IV: How It's Controlled Chapter 10: Rules and Regulations Chapter 11: Self-Regulation and EthicsPart V: What It Does Chapter 12: Ratings and Audience Feedback Chapter 13: Effects Chapter 14: The International Scene
