Building Social Business: The New Kind of Capitalism That Serves Humanity's Most Pressing Needs
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The Nobel Peace Prize-winner shows how the social business model can harness the entrepreneurial spirit to address poverty, hunger, and disease Library Journal Yunus (Creating a World Without Poverty) uses the selfish/selfless dichotomy of human nature to explain the fundamental difference between his concept of for-profit business vs. the social business. While the former seeks to maximize profit for the benefit of the owners, the latter aims to pursue social objectives for the benefit of poor customers and employees. Likewise, the social business differs from a traditional nonprofit because, like a for-profit business, it is self-sustaining through its sale of goods and services. Yunus developed the social business concept during the crushing 1974 Bangladesh famine. Local villagers, seeking aid for their entrepreneurial endeavors, found themselves virtually enslaved to moneylenders. By repaying the loans owed by these 42 enterprising souls, Yunus stumbled on the concept of microcredit. VERDICT Yunus engagingly profiles international social businesses, whether launched by multinational corporations or conceived by ordinary people with a vision to solve social problems. He offers practical advice for starting your own social businesses: from idea generation to the nuts and bolts of launching and running the concern. His impassioned dream of a different version of capitalistic endeavor is as inspirational as it is practical.—Carol J. Elsen, Univ. of Wisconsin-Whitewater
Introduction Social Business---From Dream to Reality1 Why Social Business? 12 Growing Pains 33Lessons in Adaptation and Change from the Story of Grameen Danone3 Launching a Social Business 574 To Cure One Child 95A Case of Social Business in Healthcare5 Legal and Financial Frameworks for Social Business 1116 Grameen Veolia Water 133A Social R&D Project for Addressing the World Water Crisis7 Creating a Global Infrastructure for Social Business 1538 Glimpses of Tomorrow 173More Social Businesses Are on the Way9 The End of Poverty 195The Time is Here 195Index 207
