Business Aspects of Optometry
Count on this complete guide to setting up and managing an optometric practice! Business Aspects of Optometry covers everything related to the business side of a practice — such as selecting a location and staff, equipping the office, office administration and personnel management, marketing, options for a specialty practice, controlling costs, billing and reimbursement, risk management, and financial planning. To succeed in practice, this is the one resource you need!\ • Unique! Expert...
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Count on this complete guide to setting up and managing an optometric practice! Business Aspects of Optometry covers everything related to the business side of a practice — such as selecting a location and staff, equipping the office, office administration and personnel management, marketing, options for a specialty practice, controlling costs, billing and reimbursement, risk management, and financial planning. To succeed in practice, this is the one resource you need!Unique! Expert authors are practice management educators who teach the course in optometry schools.A logical organization makes it easy to find practical information on managing your own practice or purchasing your own practice.Coverage of different types of ownership includes self-employment, individual proprietorships, partnerships, and corporations. Coverage of cost control issues compares the selection and use of an optical laboratory versus an in-house finishing lab.Risk management and insurance coverage provides an overview of personal, life, liability, and disability insurance. Coverage of financial planning and tax reporting discusses topics including IRAs, retirement plans, estate planning, and personal and business tax issues.Bulleted lists, tables, figures, and boxes help you locate valuable information quickly.Checklists provide a logical progression in completing tasks.NEW chapters expand the book’s scope of coverage, and include these topics:Personal and professional goal setting Resumes and interviewsDebt managementPrinciples of practice transferEthics Quality assuranceSpecialty practiceVision rehabilitation Coding and billing Financial decision makingExit strategies
Section 1: Preparing for your Professional CareerState of the ProfessionPersonal and Professional Goal SettingOwnership (Self-Employment)EmploymentResumes and InterviewsDebt ManagementPrinciples of NegotiationSection 2: Purchasing a PracticeValuation and Purchase of an Eyecare PracticePrinciples of Practice TransferSection 3: Developing a Business Plan: New Practice, Expansion and AcquisitionDeciding Where to PracticeElements of an Office Business Plan, Practice Financing and Obtaining a Business LoanUnderstanding Premises LeasesOffice DesignInstrumentation and EquipmentControlling Cost of GoodsSection 4: Office Administration and Human Resource IssuesOffice Organization, Structure and SystemsHuman Resources: Hiring and Training Office StaffHuman Resources: Managing and Motivating Office StaffHuman Resources: Evaluating, Managing and Dismissing Office StaffComputer Business Systems and Internet ResourcesRecall SystemsSection 5: Practice AdministrationEthics in Optometric PracticeProfessional Liability Insurance and Risk ManagementQuality AssuranceInsurancePatient CommunicationMarketing: External and InternalSection 6: Evaluation and Management of Specialty ServicesOphthalmic DispensingSpecialty PracticeContact Lens Specialty PracticeBinocular Vision and Vision Therapy Specialty PracticeInterprofessional RelationsSection 7: Financial AspectsFees, Credit and Collections Managed Care, Audits and Third Party ReimbursementCoding and BillingAnalysis of Practice Economics and GrowthFinancial and Estate PlanningFinancial Decision MakingTaxes Exit Strategies
