Business Essentials
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This best-selling book continues to present a brief “no-nonsense”approach to the fundamentals of business that spans the range of all functional areas–management, marketing, operations, accounting, information systems, finance, and legal studies.Part I The Contemporary Business World: The U.S. Business Environment; Business Ethics and Social Responsibility; Entrepreneurship, New Ventures, and Business Ownership; The Global Context of Business. Part II The Business of Managing: Business Management; Organizing the Business; Operations Management and Quality. Part III People in Organizations: Employee Behavior and Motivation; Leadership and Decision Making; Human Resource Management and Labor Relations. Part IV Principles of Marketing: Marketing Processes and Consumer Behavior; Pricing, Distributing, and Promoting Products; Managing Information; Information Technology for Business; The Role of Accountants and Accounting Information. Part VI Financial Issues: Money and Banking; Managing Finances.MARKET: An excellent reference resource for business managers and executives; also appropriate for entrepreneurs and others involved in business relations. Booknews This textbook introduces the U.S. business system, the organization of companies, human resource management, the principles of marketing, information systems, accounting, banking, and investment. Topics include business ethics, labor relations, consumer behavior, product pricing, and the federal reserve system. The fourth edition adds real-life case studies. Annotation c. Book News, Inc., Portland, OR (booknews.com)
PrefacexviPart IUnderstanding the Contemporary Business Environment2Chapter 1Understanding the U.S. Business System2Chapter 2Understanding the Global Context of Business30Chapter 3Conducting Business Ethically and Responsibly58Chapter 4Understanding Entrepreneurship and Small Business86Part IIUnderstanding the Business of Managing114Chapter 5Managing the Business Enterprise114Chapter 6Organizing the Business Enterprise140Chapter 7Managing Operations and Improving Quality164Part IIIUnderstanding People in Organizations194Chapter 8Motivating, Satisfying, and Leading Employees194Chapter 9Managing Human Resources and Labor Relations220Part IVUnderstanding Principles of Marketing250Chapter 10Understanding Marketing Processes and Consumer Behavior250Chapter 11Pricing, Promoting, and Distributing Products278Part VManaging Information306Chapter 12Managing Information Systems and Electronic Commerce306Chapter 13Understanding Principles of Accounting332Part VIUnderstanding Financial Issues362Chapter 14Understanding Money and Banking362Chapter 15Understanding Securities and Investments386Appendix IUnderstanding Financial Risk and Risk Management413Appendix IIUnderstanding the Legal Context of Business425Notes, Sources, and Credits435Glossary449Name, Company, Product Index465Subject Index471
