Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers
Business Model Generation is a handbook for visionaries, game changers, and challengers striving to defy outmoded business models and design tomorrow's enterprises. If your organization needs to adapt to harsh new realities, but you don't yet have a strategy that will get you out in front of your competitors, you need Business Model Generation.\ Co-created by 470 "Business Model Canvas" practitioners from 45 countries, the book features a beautiful, highly visual, 4-color design that takes...
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You're holding a handbook for visionaries, game changers, and challengers striving to defy outmoded business models and design tomorrow's enterprises. It's a book for the business model generation. Disruptive new business models are emblematic of our generation. Yet they remain poorly understood, even as they transform competitive landscapes across industries. Business Model Generation offers you powerful, simple, tested tools for understanding, designing, reworking, and implementing business models. Business Model Generation is a practical, inspiring handbook for anyone striving to improve a business model - or craft a new one. CHANGE THE WAY YOU THINK ABOUT BUSINESS MODELS Business Model Generation will teach you powerful and practical innovation techniques used today by leading companies worldwide. You will learn how to systematically understand, design, and implement a new business model — or analyze and renovate an old one. CO-CREATED BY 470 STRATEGY PRACTITIONERS Business Model Generation practices what it preaches. Coauthored by 470 Business Model Canvas practitioners from forty-five countries, the book was financed and produced independently of the traditional publishing industry. It features a tightly integrated, visual, lie-flat design that enables immediate hands-on use. DESIGNED FOR DOERS Business Model Generation is for those ready to abandon outmoded thinking and embrace new, innovative models of value creation: executives, consultants, entrepreneurs — and leaders of all organizations.
The book is divided into five sections: 1 The Business Model Canvas, a tool for describing, analyzing, and designing business models, 2 Business Model Patterns, based on concepts from leading business thinkers, 3 Techniques to help you design business models, 4 Re-interpreting strategy through the business model lens, and 5 A generic process to help you design innovative business models, tying together all the concepts, techniques, and tools in Business Model Generation. The last section offers an outlook on five business model topics for future exploration. Finally, the afterword provides a peek into "the making of" Business Model Generation.\ 1 Canvas.\ Definition of a Business Model.\ The 9 Building Blocks.\ The Business Model Canvas.\ 2 Patterns.\ Unbundling Business Models.\ The Long Tail.\ Multi-Sided Platforms.\ FREE as a Business Model.\ Open Business Models.\ 3 Design.\ Customer Insights.\ Ideation.\ Visual Thinking.\ Prototyping.\ Storytelling\ Scenarios.\ 4 Strategy.\ Business Model Environment.\ Evaluating Business Models.\ Business Model Perspective on Blue Ocean Strategy.\ Managing Multiple Business Models.\ 5 Process.\ Business Model Design Process.\ Outlook.\ Outlook.\ Afterword.\ Where did this book come from?\ References.
