China CEO: Voices of Experience from 20 International Business Leaders
Heading to China? China is a 'must win' market for nearly any business with international ambitions today. But executives taking up management positions in China often find themselves in a profoundly confusing and chaotic business environment marked by fast change, contradictions, and extreme competition.\ Who best to advise on cracking the world's fastest-growing and highest-potential market than those already succeeding there? This was the philosophy behind the book CHINA CEO: Voices of...
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CHINA CEO: Voices of Experience From 20 International Business Leaders is based on interviews with 20 top executives and eight experienced consultants based in China. The book is packed with first-hand, front-line advice from veterans of the China market. Hear directly from the top executives heading up the China operations of Bayer, British Petroleum, Coca-Cola, General Electric, General Motors, Philips, Microsoft, Siemens, Sony and Unilever, plus expert China-based consultants at Boston Consulting Group, Korn/Ferry International, McKinsey & Company, and many more. Each chapter provides practical tips and easy to grasp models that will help new managers in China to be effective. In CHINA CEO, we deliver what other Western authors can't – first-hand reflections based on over 100 years' collective experience in China. The book presents this rich knowledge in a readable, conversational style suitable for time-constrained executives. Each chapter gives specific advice on how to manage Chinese employees, work with Chinese business partners, communicate with headquarters, face competitors, battle intellectual property rights infringers, win-over Chinese consumers, negotiate with the Chinese government, and adapt yourself (and your family) to life in China.
Foreword: China: A Must-win Market. Introduction: Opportunity and Challenge. Chapter 1. Qualities of a Successful International Manager in China. Chapter 2. Managing Chinese Employees. Chapter 3. Working with Business Partners. Chapter 4. Communicating with Headquarters. Chapter 5. Facing Competitors. Chapter 6. Battling Intellectual Property Rights Infringers. Chapter 7. Winning Over Chinese Consumers. Chapter 8. Negotiating with the Chinese Government. Chapter 9. Living in China. Chapter 10. Conclusion. Appendix: Research Methodolgy. Index.
