Coca-Cola Trays: With Values
Ever since 1897, when the first "Delicious and Refreshing" glasses of Coca-Cola were poured for soda-fountain customers, Coca-Cola trays have been made to serve them. These trays are magnificent pieces of advertising history, showing the evolution of American popular culture. From the ribbons-and-lace girls of the late Victorian era through Roaring Twenties flappers, World War II war brides and the working women of today, Coca-Cola has called upon images of glamour girls and girl-next-door...
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Ever since 1897, when the first "Delicious and Refreshing" glasses of Coca-Cola were poured for soda-fountain customers, Coca-Cola trays have been made to serve them. These trays are magnificent pieces of advertising history, showing the evolution of American popular culture. From the ribbons-and-lace girls of the late Victorian era through Roaring Twenties flappers, World War II war brides and the working women of today, Coca-Cola has called upon images of glamour girls and girl-next-door types to sell Coke as the perfect all-American beverage. Celebrities like Victorian opera star Lillian Russell, and movie stars Johnny Weismuller("Tarzan") and Maureen O'Sullivan, made occasional appearances. Warm family scenes, baseball, and children at play are also favorite tray illustrations, adding to the wholesome appeal of Coke. A price guide is included to help collectors as they hunt for trays in antique galleries, flea markets, or garage sales. Through the 250 trays shown here (in full color), you will come to understand the charm and appeal of these trays.Antiques & the ArtsMcClintock, a member of the Coca-Cola Collectors Club of Central Florida and an active collector of Coca-Cola memorabilia, has assembled 250 trays spanning 98 years, with emphasis on the "second era" of production, which began in 1970.
\ Antiques & the ArtsMcClintock, a member of the Coca-Cola Collectors Club of Central Florida and an active collector of Coca-Cola memorabilia, has assembled 250 trays spanning 98 years, with emphasis on the "second era" of production, which began in 1970.\ \
