Confessions of an Advertising Man
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David Ogilvy was an advertising genius. At the age of 37, he founded the New York–based agency that later merged to form the international company known as Ogilvy & Mather. Regarded as the father of modern advertising, Ogilvy was responsible for some of the most memorable advertising campaigns ever created. Confessions of an Advertising Man is the distillation of all the Ogilvy concepts, tactics, and techniques that made this international best–seller a blueprint for sound business practice. If you aspire to be a good manager in any business, this seminal work is a must–read.
Foreword11The Story Behind This Book15Background29IHow to Manage an Advertising Agency33IIHow to Get Clients51IIIHow to Keep Clients84IVHow to Be a Good Client100VHow to Build Great Campaigns117VIHow to Write Potent Copy133VIIHow to Illustrate Advertisements and Posters144VIIIHow to Make Good Television Commercials159IXHow to Make Good Campaigns for Food Products, Tourist Destinations and Proprietary Medicines164XHow to Rise to the Top of the Tree - Advice to the Young171XIShould Advertising Be Abolished?179Index197
