Congressional Elections: Campaigning At Home and In Washington, 5th Edition
About the Author:\ Paul S. Herrnson is the director of the Center for American Politics and Citizenship and professor of government and politics at the University of Maryland
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About the Author:Paul S. Herrnson is the director of the Center for American Politics and Citizenship and professor of government and politics at the University of Maryland
Tables and Figures xPreface xivIntroduction 1The Strategic Context 6The Candidate-Centered Campaign 6The Institutional Framework 8Political Culture 17Campaign Technology 19The Political Setting 21Recent Congressional Elections 26Summary 34Candidates and Nominations 36Strategic Ambition 36Passing the Primary Test 51Nominations, Elections, and Representation 57The Senate 66Summary 69The Anatomy of a Campaign 71Campaign Organizations 72Campaign Budgets 83Senate Campaigns 85Summary 86The Parties Campaign 87National Agenda Setting 88The National, Congressional, and Senatorial Campaign Committees 90Strategy, Decision Making, and Targeting 96Campaign Contributions and Coordinated Expenditures 99Campaign Services 105Independent, Parallel, and Coordinated Campaigns 116The Impact of Party Campaigning 124Summary 131The Interests Campaign 132The Rise of PACs and Other Electorally Active Organizations 133Strategy, Decision Making, and Targeting 141PAC Contributions 150Campaign Services 154Independent, Parallel, and Coordinated Campaigns 157The Impact of Interest Group Activity 161Summary 165The Campaign for Resources 166Inequalities in Resources 167House Incumbents 169House Challengers 180Candidates for Open House Seats 187Senate Campaigns 191Summary 195Campaign Strategy 196Voting Behavior 196Voters and Campaign Strategy 200Gauging Public Opinion 202Voter Targeting 205The Message 209Summary 219Campaign Communications 221Television Advertising 222Radio Advertising 227Newspaper Advertising 228Direct Mail and Newsletters 229Mass Telephone Calls 231The Internet 232Free Media 235Field Work 240The Importance of Different Communication Techniques 241Independent, Parallel, and Coordinated Campaign Communications 243Summary 244Candidates, Campaigns, and Electoral Success 245House Incumbent Campaigns 246House Challenger Campaigns 252House Open-Seat Campaigns 258Senate Campaign 262Claiming Credit and Placing Blame 265Summary 271Elections and Governance 272The Permanent Campaign 272A Decentralized Congress 275Political Parties as Centralizing Agents 280Responsiveness, Responsibility, and Public Policy 282Summary 289Campaign Reform 290The Case for Reform 290Obstacles to Reform 292The Bipartisan Campaign Reform Act of 2002 294The BCRA's Impact 298Beyond the BCRA 303Conclusion 312Notes 315Index 345Notes Name Index 363
