In this newly updated national bestseller, Nobel Peace Prize–winner Muhammad Yunus outlines his vision of a new business model that combines the power of free markets with the quest for a more humane world. Winnipeg Free Press In this excellent work of popular economics, he tells the story of how he came to the idea and the impressive results it has generated.
Prologue: Starting with a Handshake ixThe Promise of Social BusinessA New Kind of Business 3Social Business: What It Is and What It Is Not 21The Grameen ExperimentThe Microcredit Revolution 43From Microcredit to Social Business 77The Battle against Poverty: Bangladesh and Beyond 103God Is in the Details 129One Cup of Yogurt at a Time 149A World Without PovertyBroadening the Marketplace 165Information Technology, Globalization, and a Transformed World 187Hazards of Prosperity 203Putting Poverty in Museums 223Epilogue: "Poverty Is a Threat to Peace"-The Nobel Prize Lecture 235For Further Information 249Index 251