Culture of Design
Praise for the first edition:\ 'Julier provides an important contemporary account of how design disciplines act and interact in the world…. an important resource for the student of design… perfection as a cultural studies text' - European Journal of Cultural Studies\ Aimed at students of design studies, design history, cultural studies and sociology, The Culture of Design, offers a unique overview of design practice in contemporary culture and society. Drawing on a range of theoretical...
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Praise for the first edition: 'Julier provides an important contemporary account of how design disciplines act and interact in the world'. an important resource for the student of design—perfection as a cultural studies text' - European Journal of Cultural Studies Aimed at students of design studies, design history, cultural studies and sociology, The Culture of Design, offers a unique overview of design practice in contemporary culture and society. Drawing on a range of theoretical perspectives, Julier nevertheless foregrounds the everyday business and professional context in which designers work. The second edition of The Culture of Design, has been thoroughly revised and updated, and contains new case studies, including one on the i-pod. In addition, the book now has an extended final chapter which looks at the links between design and business studies and how the creative industries function in the context of contemporary audit culture.
List of figures viiiList of illustrations ixForeword to second edition xiIntroducing design culture 1Design culture as an object of study 3Beyond Visual Culture: Design Culture as an academic discipline 7Models for studying Design Culture 11Design Culture beyond discipline? 15Design production 19Design consultancy reaches 'critical mass': setting the scene with some statistics 20The establishment of design consultancy 23The 1980s design consultancy boom 25'Neo-Fordist' design consultancy 28'Post-Fordist' design consultancy: the 1990s 29Towards a brand ethos 32Concurrent design 33The 'New Economy' 35Conclusion 37Designers and design discourse 39Definitions of design 40The professionalization debate 41Professionalization and differentiation 43Historicity and modernism in design discourse 46Second modernity versus design management 49Conclusion 52The consumption of design 55The culture of consumption 56Design and consumer culture 57Passive or sovereign consumers? 58De-alienation and designing 61The aesthetic illusion 62Systems of provision 65Circuits of culture 66Designers and the circuit of culture 67Writing about things 69Consumption and practice 70Conclusion 72High design 75Anomalous objects 75High design 77Design classics 78Mediating production 80Consuming postmodern high design: Veblen and Bourdieu 81Historicity 84Modern designers/modern consumers 85Designers, risk and reflexivity 87Conclusion 91Consumer goods 93Images 93Surfaces 94Doing the Dyson 96Product semantics 98Mood boards 100Lifestyles and design ethnography 102Back to the workshop 105Product semantics and flexible manufacture 106Designing global products 110Product designers and their clients 111Dyson stories 112Re-doing the Dyson 115The iPod: consumption and contingency 116Conclusion 121Branded places 123Evaluating place: beyond architectural criticism 125The Barcelona paradigm 130Cultural economies and regeneration 134Responses to globalization (1): place-making of city-regions through design 136Responses to globalization (2): the branding of city-regions and nations 139Problematizing the branding of place 144Conclusion 146Branded leisure 149From 'Fordist' to disorganized leisure 150The Disney paradigm 153Post-tourists 154Naked and nowhere at Center Parcs 155Televisuality and designing leisure experiences 162Dedifferentiation/distinction 164Conclusion 167On-screen interactivity 169Computers and graphic design 170Technological development and consumer growth 172Professional practices 173Critical reflection 174Authorship 177Readership 178Consuming interactivity 179Cybernetic loss 181Liberation and regulation: the bigger picture 185Bytes and brands 187Conclusion 188Communications, management and participation 191Internal brand building 192The end of advertising 193Brand and communications consultancy 194Employees as consumers 198Aesthetic labour 200Designing for creativity 201Design and social participation 204Conclusion 208References 211Index 231
\ Barry Curtis"The Culture of Design offers both a very exciting and an innovative contribution to the field . . . this should be a popular textbook for art and design courses. It could also be an important text to support the increasingly visual turn influencing cultural studies, sociology and material and spatial culture courses."\ \
