Demographics: A Guide to Methods and Data Sources for Media, Business, and Government
Demographics has become a critical dimension of the work of many journalists, business professionals, and government analysts and managers. Yet those who are not professional demographers often find locating and effectively using demographics difficult.\ Written by leading authorities, Demographics: A Guide provides a single-volume resource that is readily understandable by everyone. It describes and demonstrates how students and working professionals can obtain, use, and communicate...
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Demographics has become a critical dimension of the work of many journalists, business professionals, and government analysts and managers. Yet those who are not professional demographers often find locating and effectively using demographics difficult. Written by leading authorities, Demographics: A Guide provides a single-volume resource that is readily understandable by everyone. It describes and demonstrates how students and working professionals can obtain, use, and communicate demographic information effectively. Consisting of ten chapters organized into four sections on basic demographic concepts, definitions and methods, this book includes sources of demographic and economic data as well as explanations and examples of how to effectively and accurately use them.
1Introduction : demographics in the media, business, and government12Basic concepts, definitions, and geography of demography113Basic demographic measures and methods234National sources of demographic and socioeconomic data595State and local data sources776General principles of effective communication of demographic and other quantitative data897Principles for interpreting demographic data and data-based analytical findings1038Examples of the use and misuse of demographic data1139Summary and suggestions for maintaining and expanding your knowledge base129
