Digital Rights Management: Business and Technology
Digital rights management (DRM) is a set of business models and technologies that allows media companies to protect their intellectual property — and profit in the online world. Cowritten by DRM pioneer William Rosenblatt, this lucid primer outlines the state of DRM today for media executives and IT decision-makers, covering business models (such as subscriptions), core technologies (watermarking, encryption, authentication), standards (such as XrML), vendors, and more.
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Digital rights management (DRM) is a set of business models and technologies that allows media companies to protect their intellectual property — and profit in the online world. Cowritten by DRM pioneer William Rosenblatt, this lucid primer outlines the state of DRM today for media executives and IT decision-makers, covering business models (such as subscriptions), core technologies (watermarking, encryption, authentication), standards (such as XrML), vendors, and more.
PrefacePt. IThe Business of DRM1Ch. 1Where We Came From: Content Rights in the Predigital World3Ch. 2Bits and Nets: New Businesses, New Possibilities19Ch. 3Help from the Government: Law and Technology37Pt. IIThe Technology of DRM57Ch. 4Rights Models: Representing Rights as Bits59Ch. 5DRM Building Blocks: Protecting and Tracking Content79Ch. 6Technology Standards: Leveling the Playing Field103Ch. 7Proprietary Core Technologies: The Heavyweights139Pt. IIIDRM Solutions: Putting It All Together169Ch. 8Get What You Need: Determining Requirements171Ch. 9Implementation Options: Build, Buy, Integrate, and Outsource191Ch. 10Plug and Play: Integrating DRM205Ch. 11Additional DRM Solutions225Ch. 12DRM-Related Solutions239Ch. 13Epilogue: The Future of DRM261References273Index275
