Edison in the Boardroom: How Leading Companies Realize Value from Their Intellectual Assets
Review "A beacon of light for organizations trying to make intellectual property a dynamic property rather than a fixed legal asset." —Business Finance Magazine, November 2001 Julie L. Davis and Suzanne Harrison Today's corporations are always on the lookout for exciting new and innovative ideas that can be used to generate revenue. Up until recently, this meant taking these ideas and turning them into products or services, which could then be sold for profit. But today, a...
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Presents an easy-to-understand and implementable approach to identifying and managing intangible corporate assets for increased shareholder value.
Introduction: The Edison Prophecy11Level One - Defensive192Level Two - Cost Control433Level Three - Profit Center674Level Four - Integrated955Level Five - Visionary1236The Dow Chemical Company: A Case Study143App. A: Mining a Portfolio for Value159App. B: Competitive Assessment169App. C: Integrated Performance Reporting181Notes199Index203
