Elements of Internet Style: The New Rules of Creating Valuable Content for Today's Readers
Learn the rules of today's tech-driven publishing landscape! The Elements of Internet Style is the first guide to embrace the new reality of creating content in the electronic age. \ It is packed with the tools to reach and engage today's too-busy, too-skeptical, too-distractible readers. Read this book, and understand the trend toward greater and greater informality. Then discover the effects of this trend on punctuation and capitalization, new words, usage, the methods for making language...
Search in google:
Eats, Shoots & Leaves for the Internet!Learn the rules of today’s tech-driven publishing landscape!The Elements of Internet Style is the first guide to embrace the new reality of creating content in the electronic age. It is packed with the tools to reach and engage today's too-busy, too-skeptical, toodistractible readers. Read this book, and understand the trend toward greater and greater informality. Then discover the effects of this trend on punctuation and capitalization, new words, usage, the methods for making language decisions when there is no clear authority, as well as the mounting need for built-in accessibility, comprehension aids, and navigation tools in every written document and on every web page. Chapters cover new technologies, new audience expectations, formatting,readability and flow, and much more. The Elements of Internet Style is a must-have for everyone who cares about delivering information to readers online, in print, and everywhere else.• The first guide to Internet style and usage• Clear directions for reaching and engaging today's multitasking readers• A must-have for editors, writers, bloggers, anyone who creates content in any medium
Preface: What New Rules? vAcknowledgments ixExcerpt from the Foreword to the First Edition xiThe New Publishing Landscape and Lexicon 1Creating Valuable Content: The Internet Influence 11Connecting with Tomorrow's Readers, Customers, and Colleagues 19Understanding What Web 2.0 Means for Editors and Writers 29Listening to People Talk: How Conversational Media Works 35Shaping Information for Its Users: The Pursuit of Usefulness 47Web Style: Writing, Organizing, Editing 55The Rules Used to Matter What Now? 81You've Got a Style of Your Own 105New Usage: Adventuresome, Troublesome, or Tiresome? 125Coda: The Future of the Book 153Resources for Continuing Education 167Index 173
