Entertainment-Education and Social Change: History, Research, and Practice
Entertainment-Education and Social Change introduces readers to entertainment-education (E-E) literature from multiple perspectives. This distinctive collection covers the history of entertainment-education, its applications in the United States and throughout the world, the multiple communication theories that bear on E-E, and a range of research methods for studying the effects of E-E interventions. The editors include commentary and insights from prominent E-E theoreticians, practitioners,...
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Entertainment-Education and Social Change introduces readers to entertainment-education (E-E) literature from multiple perspectives. This distinctive collection covers the history of entertainment-education, its applications in the United States and throughout the world, the multiple communication theories that bear on E-E, and a range of research methods for studying the effects of E-E interventions. The editors include commentary and insights from prominent E-E theoreticians, practitioners, activists, and researchers, representing a wide range of nationalities and theoretical orientations. Examples of effective E-E designs and applications, as well as an agenda for future E-E initiatives and campaigns, make this work a useful volume for scholars, educators, and practitioners in entertainment media studies, behavior change communications, public health, psychology, social work, and other arenas concerned with strategies for social change. It will be an invaluable resource book for members of governmental and non-profit agencies, public health and development professionals, and social activists.
PrefaceList of Tables, Figures, and PhotosIHistory and Theory1The Status of Entertainment-Education Worldwide32A History of Entertainment-Education, 1958-2000213Entertainment-Education as a Public Health Intervention394The Origins of Entertainment-Education615Social Cognitive Theory for Personal and Social Change by Enabling Media756Celebrity Identification in Entertainment-Education977The Theory Behind Entertainment-Education117IIResearch and Implementation8No Short Cuts in Entertainment-Education: Designing Soul City Step-by-Step1539Organizing a Comprehensive National Plan for Entertainment-Education in Ethiopia17710Evolution of an E-E Research Agenda19111Working With Daytime and Prime-Time Television Shows in the United States to Promote Health20712Entertainment-Education Television Drama in the Netherlands22513Entertainment-Education Programs of the BBC and BBC World Service Trust24314Social Merchandizing in Brazilian Telenovelas26115Delivering Entertainment-Education Health Messages Through the Internet to Hard-to-Reach U.S. Audiences in the Southwest281IIIEntertainment-Education Interventions and their Outcomes16Entertainment-Education in the Middle East: Lessons From the Egyptian Oral Rehydration Therapy Campaign30117The Turkish Family Health and Planning Foundation's Entertainment-Education Campaign32118Cartoons and Comic Books for Changing Social Norms: Meena, the South Asian Girl33119Air Cover and Ground Mobilization: Integrating Entertainment-Education Broadcasts With Community Listening and Service Delivery in India35120Entertainment-Education Through Participatory Theater: Freirean Strategies for Empowering the Oppressed37721Soap Operas and Sense-Making: Mediations and Audience Ethnography39922Entertainment-Education and Participation: Applying Habermas to a Population Program in Nepal417Epilogue435About The Authors439Author Index446Subject Index454
