Essential Guide to Rhetoric
Gaining an understanding of rhetorical theory and its practical applications is a critical component to effective and competent communication. The Essential Guide to Rhetoric provides an accessible and balanced overview of the core historical and contemporary theories. It uses concrete, relevant examples and jargon-free language to bring these concepts to life. The guide helps students move from concept to action with discussions of invention, the traditions of trope, argument and speech,...
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Gaining an understanding of rhetorical theory and its practical applications is a critical component to effective and competent communication. The Essential Guide to Rhetoric provides an accessible and balanced overview of the core historical and contemporary theories. It uses concrete, relevant examples and jargon-free language to bring these concepts to life. The guide helps students move from concept to action with discussions of invention, the traditions of trope, argument and speech, among others. This handy guide is an excellent addition to the public speaking class, extending and deepening crucial concepts, and an indispensable supplement to the rhetorical theory class.
Preface vRhetoric in Theory 1The Rhetorical Tradition 3Defining Rhetoric 3Rhetoric in Practice 4The Origins of Rhetoric 5Rhetoric in Ancient Greece 5Rhetoric across the Ages 7Rhetoric Today 8Identity and Power 9Visual and Material Symbols 9The Public and Democracy 10Rhetoric and the Audience 11The Audience's Role 11Classical Strategies for Thinking about Audiences 12"Reading" an Audience 12Timing 13Are Audiences Made or Found? 13From Audiences to Publics 14Defining a Public Audience 15Three Ways of Talking about Publics 16Adapting to Audiences and Publics 17What Is Adaptation? 18How to Adapt 19The Role of Language 19Choosing Rhetorical Language 20The Power of Language 20Ethics, Audiences, and Publics 21Situations and Speech Types 24Aristotle's ThreeTypes of Speeches 25Cicero and the Speaker's Intent 26Looking beyond Classifications 28Lloyd Bitzer and the Rhetorical Situation 28Michael McGee and the Cultural Context 29Rhetoric in Action 33Argument and Persuasion 35Proofs: Ways of Being Persuasive 35Logos 36Ethos 38Pathos 39Topoi: Tools for Discovering Arguments 40General Topoi 41Special Topoi 42Stock Issues 44Presumption and Burden of Proof 44Legal Stock Issues 46Policy Stock Issues 46Fallacies 47Challenging Traditional Rhetoric 50Kenneth Burke and a New Definition of Rhetoric 50Burke and Identification 53Organization 55Organizational Patterns 55Parts of a Speech 57Sample Speech 58Style 62Figures 62Antithesis 62Repetition 63Progression (Klimax) 65Other Figures 65Tropes 66Metonymy 67Synecdoche 68Metaphor 68Why Tropes Matter 69Rhetoric in Contemporary Life 71Rhetoric and Public Speaking 71Rhetoric and Online Communication 72Ethos and Online Presentation 72Online Organization 73Rhetoric and Reasonable Politics 73Glossary 75Notes 78Index 80
