Fasten Your Seatbelt: The Passenger Is Flying the Plane
We understand having to wear slip-on shoes and our best underwear when we take a flight. What we cannot understand is how being denied pillows or little bags of peanuts can make any impact on the five or six billion dollars the US airline industry loses each year. From his experience as an airline executive and consultant, Taneja (formerly aerospace engineering and aviation, Ohio State U.) explains the increasing diversity of the customer base and its expectations, deregulation and other...
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ForewordForewordForewordForewordForewordForewordForewordForeword1Introducing the new pilots12Taking a bird's eye view of the landscape213Designing viable business models434Renovating and innovating products775Pricing for mutual benefit1076Exploiting distribution diversity1377Developing truly integrated alliances1698Managing the new pilots193
