"While Flying High tells the tale of JetBluefrom how it was founded to the way in which it operates todaythis book is the story of David Neeleman. Throughout this fascinating journey, youll discover the management techniques Neeleman has developed and used over the years, which most observers credit for JetBlues unparalleled accomplishments. While he applies these rules to running JetBlue, they are truly applicable to every business in every industry."From the Introduction JetBlue is the most impressive airline startup in history and an amazing success story. Its consistent record of profitability has made the carrier shine in an industry thats full of red ink. Behind it all stands David NeelemanJetBlues young, brash, bold, and uncompromising founder and CEO.Flying High traces Neelemans spectacular journey from soft-spoken Mormon missionary to the top of the American airline industry. Full of insightful details and interviews with Neelemans friends, associates, and prominent figures in both business and aviation, Flying High offers an up-close look at how he built a successful companyand changed an entire industryby breaking the rules and taking good care of his customers. Among other things, youll discover how Neeleman: Learned the travel business from the ground up, then used that knowledge to build his first successful airlineMorris AirSold Morris to Southwest Airlines at age thirty-three, for a $25 million personal profitand then promptly talked himself out of a job with the companyCreated the technology behind e-ticketingLaunched a low-fare carrier in Canada, before starting what eventually became known as JetBlue Steered JetBlue through the aftermath of 9/11, leading the way with dramatic actions that both improved security and ensured the airlines survivalForever changed the flying experience for passengers by introducing such innovations as live in-flight television and unparalleled customer service Turned JetBlue into a household name through clever marketing and public relations campaigns
Introduction. CHAPTER 1: The Journey Begins. CHAPTER 2: Have I Got a Deal for You. CHAPTER 3: Morris Air Spreads Its Wings. CHAPTER 4: Off to Southwest. CHAPTER 5: Opening Up New Skies. CHAPTER 6: A Different Kind of Airline. CHAPTER 7: Preparing for Departure. CHAPTER 8: JetBlue Takes Flight. CHAPTER 9: Making Air Travel Entertaining. CHAPTER 10: Keeping Customers Happy. CHAPTER 11: The Technology Advantage. CHAPTER 12: Getting the Word Out in Style. CHAPTER 13: Dealing with Disaster. CHAPTER 14: Preserving the Culture. CHAPTER 15: Looking to the Future. CHAPTER 16: David Neeleman’s Rules for Succeeding in Any Business. JetBlue Timeline. Acknowledgments. Notes. Index.