Franchising
Franchising, 3e provides an overall evaluation of the world of franchising. First, students learn a comprehensive review of how to start and manage a franchising system - how to become a franchisor. In addition the book provides a look inside how the franchisee can chose and develop a single franchise unit. This book is an all-inclusive look at franchising and it helps anyone who wants to work in a franchising business.
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Franchising, 3e provides an overall evaluation of the world of franchising. First, students learn a comprehensive review of how to start and manage a franchising system - how to become a franchisor. In addition the book provides a look inside how the franchisee can chose and develop a single franchise unit. This book is an all-inclusive look at franchising and it helps anyone who wants to work in a franchising business. Booknews In this text Justis (Louisiana State U.) and Judd (U. of Illinois) present 22 chapters covering the nature of franchising, getting into franchising, franchisor operations, franchising and the law, the relationship between the franchisor and franchisee, and issues such as support services, social responsibility and business ethics, international franchising, and other current issues Annotation c. Book News, Inc., Portland, OR (booknews.com)
Preface. Chapter 1. Franchising: History and Overview. Chapter 2. Recognizing Franchising Opportunities. Chapter 3. The Franchisor Business Plan. Chapter 4. Franchisor Management, Organization and Administration Policy Chapter 5. The Franchise Marketing Process. Chapter 6. Selling Franchises and Marketing Research. Chapter 7. Co-Branding. Chapter 8. Managing the Franchisor's Operations Process. Chapter 9. Location and Site Selection. Chapter 10. Accounting and Financial Statements: Presentation Units. Chapter 11. Financial Management and Fiscal Planning Tools and Techniques. Chapter 12. Information Systems in Franchising. Chapter 13. Franchise Legal Documents. Chapter 14. Trademarks, Copyrights, Patents, and Trade Secrets. Chapter 15. Investigating Franchise Opportunities. Chapter 16. Financing Your Franchised Business. Chapter 17. Marketing the Franchisee Business. Chapter 18. Managing the Franchisee Business. Chapter 19. The Franchising Relationship. Chapter 20. Franchisor Support Services. Chapter 21. Social Responsibility and Business Ethics. Chapter 22. International Franchising. Appendix A. Appendix B. Appendix C. Index.
\ BooknewsIn this text Justis (Louisiana State U.) and Judd (U. of Illinois) present 22 chapters covering the nature of franchising, getting into franchising, franchisor operations, franchising and the law, the relationship between the franchisor and franchisee, and issues such as support services, social responsibility and business ethics, international franchising, and other current issues Annotation c. Book News, Inc., Portland, OR (booknews.com)\ \
