Franchising
This book is written for students of franchising as well as franchisors, franchisees or prospective franchisees. A three part perspective is developed throughout the book concerning the franchisor-franchisee relationship: first, a franchisor and franchisee are independent business people who must manage their separate business affairs; second, the franchisor and franchisee are dependent upon each other in order to be successful in business; and third, the franchisor-franchisee relationship...
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This book is written for students of franchising as well as franchisors, franchisees or prospective franchisees. A three part perspective is developed throughout the book concerning the franchisor-franchisee relationship: first, a franchisor and franchisee are independent business people who must manage their separate business affairs; second, the franchisor and franchisee are dependent upon each other in order to be successful in business; and third, the franchisor-franchisee relationship brings with it an interdependent contractual obligation that is legally binding upon both parties.
STAGE ONE: NATURE OF FRANCHISING. 1. Franchising: History and Overview. 2. Recognizing Franchising Opportunities. STAGE TWO: GETTING INTO FRANCHISING. 3. The Franchise Plan. 4. Management, Organization and Administrative Policy. 5. Managing the Marketing Process. 6. Sales and Marketing Research. 7. Co-Branding. 8. Managing the Administrative and Operations Process. STAGE THREE: FRANCHISER OPERATIONS. 9. Location and Site Selection 10. Accounting and Financial Statements: Presentation and Uses. 11. Financial Management and Fiscal Planning Tools and Techniques. 12. Information Systems in Franchising. STAGE FOUR: FRANCHISING AND THE LAW. 13. Franchise Legal Documents. 14. Trademarks, Copyrights, Patents, and Trade Secrets Stage Five: The Franchisee. 15. Investigating Franchise Opportunities. 16. Financing Your Franchised Business. 17. Marketing the Franchisee Business. 18. Managing the Franchisee Business Stage Six: The Franchiser/ Franchisee Relationship. 19. The Franchising Relationship. 20. Franchiser Support Services Stage Seven: Current Issues in Franchising. 21. Social Responsibility and Business Ethics. 22. International Franchising. Appendix A: The Internet. Appendix B: Publicly Traded Franchised Companies. Appendix C: Franchise Organizations.
