Franchising and Licensing: Two Powerful Ways to Grow Your Business in Any Economy
"For well over a decade, Franchising & Licensing has been the standard reference for industry executives, consultants, and academics. Covering every aspect of these complex but highly profitable business strategies, the new third edition is applicable to domestic and international franchising initiatives alike. Every chapter has been brought up to the minute, with timely and detailed information on subjects such as:\ • creating market-responsive sales, marketing, and globalization...
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For well over a decade, Franchising & Licensing has been the standard reference for industry executives, consultants, and academics. Covering every aspect of these complex but highly profitable business strategies, the new third edition is applicable to domestic and international franchising initiatives alike. Every chapter has been brought up to the minute, with timely and detailed information on subjects such as: * creating market-responsive sales, marketing, and globalization strategies * raising capital, structuring agreements, and protecting intellectual property * meeting regulatory, legal, and employment standards * establishing quality control and compliance measures * assessing opportunities for mergers & acquisitions, joint ventures, and other alternatives to franchising Filled with illuminating examples, stories from the field, and dozens of forms for drafting franchising agreements and licensing programs, Franchising & Licensing remains the definitive resource for corporations in a myriad of industries. About the Author:Andrew J. Sherman (Washington, DC) is chairman of the franchising, licensing, and distribution group of McDermott, Will & Emery, an international commercial law firm. He is the author of Mergers and Acquisitions from A to Z(0-814-0376-X). BIZLIFE Filled with illuminating insights and stories from the field, it remains the definitive resource.
Preface to the Third Edition Acknowledgments Part One. An Overview of Intellectual Leveraging Strategy Chapter 1 Leveraging Intellectual Capital to Create Growth Opportunities and Profitable New Income Streams Part Two. Franchising as a Growth Strategy Chapter 2 The Foundation of Franchising Chapter 3 Developing the Operations and Training Programs Chapter 4 Developing System Standards and Enforcing Quality Control Chapter 5 Federal and State Regulation of Franchising Chapter 6 Compliance Chapter 7 Structuring Franchise Agreements, Area Development Agreements, and Related Documents Chapter 8 Protecting the Intellectual Property of the Franchise System Chapter 9 Managing Disputes Chapter 10 Developing Sales and Marketing Plans Chapter 11 Taking Your Franchise Program Overseas Chapter 12 Business and Strategic Planning for the Growing Franchisor Chapter 13 Capital Formation Strategies Chapter 14 Management and Leadership Issues in Building a Successful Franchising Organization Chapter 15 The Role of the Chief Financial Officer and Related Financial and Administrative Management Issues Chapter 16 Special Issues in Mergers and Acquisitions Chapter 17 Managing the Transfer and Renewal Process Part Three. Alternatives to Franchising Chapter 18 Strategic and Structural Alternatives to Franchising Chapter 19 Structuring Licensing Programs and Agreements Chapter 20 Joint Ventures and Strategic Alliances Appendix. Resource Directory: List of State Administrators and Agents for Service of Process Index
\ BIZLIFEFilled with illuminating insights and stories from the field, it remains the definitive resource.\ \
