Franchising For Dummies: 2nd Edition
If you want to own your business but don’t want to start from scratch, maybe buying into a franchise is the right choice for you! Franchising can be a great way to get started in small business without taking the huge risk of founding and building a company on your own. But before you jump in there’s plenty you need to know in order to make sure you do it right.\ Franchising For Dummies, Second Edition gives you all the inside insight and smart advice to make sure you pick the right...
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Packed with guidance from top industry professionalsExpert advice on choosing and running the right franchiseGet the most updated scoop on setting up and operating your own franchise! In Franchising For Dummies, 2nd Edition, author Michael Seid, combining the wisdom of the late Dave Thomas with his own expertise, guides you through the choices you'll face — from finding the right franchisor and ideal location to managing everyday operations.All this on the CD-Rom:Overview of franchise legal issuesSample forms and agreementsGovernment resourcesSmall Business Association registryA sample of a Uniform Franchise Offering CircularDiscover how toUnderstand complex legal issuesFind an ideal locationManage daily operationsWork with your franchisor and fellow franchiseesFranchise your own small businessRead through a Uniform Franchise Offering Circular
Introduction. Part I: Franchising Basics: Separating the Myths from the Facts. Chapter 1: The Power of the Brand: Franchising and You. Chapter 2: Franchising Is More than Just a Food Industry. Chapter 3: Mirror, Mirror, on the Wall: Am I to Be a Franchisee? Part II: So You Want to Be a Franchisee? Chapter 4: Making the Choice: Deciding Which Business Is Right for You. Chapter 5: Raising Capital: Wowing, Wrangling, and Winning. Chapter 6: Signing on the Dotted Line: Legal Issues. Part III: Operating Your Franchise like a Well-Oiled Machine. Chapter 7: The Start-Up: Setting Your Franchise’s Wheels in Motion. Chapter 8: Hiring, Training, and Other Staffing Decisions. Chapter 9: Working with Your Franchisor and Fellow Franchisees. Chapter 10: Attracting and Keeping Customers. Part IV: Times Change: Deciding What to Do Next. Chapter 11: Acquiring Other Franchises. Chapter 12: Acquiring Other Brands. Chapter 13: When the End Is Nigh. Part V: On the Flip Side: Building Your Own Franchise. Chapter 14: From Small Business Owner to Franchisor. Chapter 15: Growing Your Franchise Family. Chapter 16: Building the Network: Expanding Wisely. Part VI: The Part of Tens. Chapter 17: Ten Keys to Franchise Success. Chapter 18: Ten Questions to Ask Yourself Before Buying a Franchise. Part VII: Appendixes. Appendix A: Glossary of Common Franchise Terms. Appendix B: About the CD. Index. End-User License Agreement.
