Franchising Globally: Innovation, Learning and Imitation
Franchising Globally is first of its kind to examine franchising both from an entrepreneurial and from an international perspective. The book includes theoretical discussions and practical examples of international franchising as well as both micro and macro studies of franchising environments in different parts of the world.
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Franchising Globally is first of its kind to examine franchising both from an entrepreneurial and from an international perspective. The book includes theoretical discussions and practical examples of international franchising as well as both micro and macro studies of franchising environments in different parts of the world.
List of IllustrationsIntroduction Ilan Alon Alon, Ilan 1Pt. I Franchising Approaches and Frameworks1 Franchising in Emerging Markets Ilan Alon Alon, Ilan Dianne H. B. Welsh Welsh, Dianne H. B. Cecilia M. Falbe Falbe, Cecilia M. 112 Franchising as an Entrepreneurial Form Ilan Alon Alon, Ilan Marc Sardy Sardy, Marc 363 Internationalization of Franchising Ilan Alon Alon, Ilan Liqiang Ni Ni, Liqiang Raymond (Youcheng) Wang Wang, Raymond (Youcheng) 544 Clustering for International Market Selection Ilan Alon Alon, Ilan Amir Shoham Shoham, Amir 73Pt. II Area Studies of Franchising5 Franchising in Italy Ilan Alon Alon, Ilan Donata Vianelli Vianelli, Donata 936 Franchising in Morocco Ilan Alon Alon, Ilan Rachid Alami Alami, Rachid 1207 Franchising in Croatia Ilan Alon Alon, Ilan Mirela Alpeza Alpeza, Mirela Aleksandar Erceg Erceg, Aleksandar 1388 Microfranchising in Less Developed Countries Ilan Alon Alon, Ilan Matthew C. Mitchell Mitchell, Matthew C. J. Mark Munoz Munoz, J. Mark 155Pt. III International Franchising Cases9 Ruth's Chris Franchises Expand Internationally Ilan Alon Alon, Ilan Allen Kupetz Kupetz, Allen 18310 International Franchising at Best Western Ilan Alon Alon, Ilan Gerard Cliquet Cliquet, Gerard Matthew C. Mitchell Mitchell, Matthew C. Rozenn Perrigot Perrigot, Rozenn 19311 San Francisco Coffee House Opens in Croatia Ilan Alon Alon, Ilan Mirela Alpeza Alpeza, Mirela Aleksandar Erceg Erceg, Aleksandar 21112 An Athlete's Foot Master Franchisee in China Ilan Alon Alon, Ilan 22413 Final Reflections Ilan Alon Alon, Ilan 238Index 247
