From Silence to Voice: What Nurses Know and Must Communicate to the Public, Second Edition

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Author: Bernice Buresh

ISBN-10: 080147258X

ISBN-13: 9780801472589

Category: Public Relations

From Silence to Voice helps nurses explain their critical work to the public. This revised and freshly redesigned edition has been updated to address the most urgent issues and controversies in nursing. The second edition includes a new chapter that teaches nurses the pitfalls to avoid-and themes, issues, and evidence to include-when they construct stories about their work. Throughout, the authors include more information for nurse managers that will help them encourage and educate the nurses...

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This book is a "must read" for every nurse. In their eagerly awaited book, authors Bernice Buresh and Suzanne Gordon explore the cultural practices that have maintained nursing's low visibility and relative silence. They describe major victories that some nurses have achieved by organizing public campaigns and present a step-by-step guide that every nurse can use in her or his daily work to reach out to the public and the media.

Section I:     Silent No More Chapter 1:      Ending the Silence Chapter 2:     Creating a Voice of Agency Chapter 3:     Presenting Yourself as a Nurse Chapter 4:     Tell the World What you Do Section II:     Communicating with the Media and the Public Chapter 5:     How the News Media Work Chapter 6:     Reaching out to the News Media Chapter 7:     Working with Public Relations Professionals Chapter 8:     Constructing Campaigns that Work Chapter 9:     In Your Own Voice: Writing Letters to the Editor and Op-eds Chapter 10:     Appearing on Television and Radio Chapter 11:     Promoting Nursing Research Chapter 12:     The Constructive "Collision of Publicity"

\ From the Publisher"The book is written by two journalists who have taken on the nursing profession more or less the way we take on patients with a life-threatening condition that is curable but requires both intensive and long-term care. The diagnosis, according to Buresh and Gordon, is silence. By being silent, we miss the opportunity to show ourselves as consequential in the delivery of healthcare. The remedy for silence, according to the authors, is voice-our voices raised in conversation first and foremost with our families, friends, and patients, and also with the general public."-Nursing Spectrum (reviewing the first edition)\ "A superb analysis of our failure to articulate the value of the job we do and where credit is given to others for a successful patient outcome that is really down to good nursing. . . . This is an invaluable book for all nurses, especially those who are proud of being nurses and who have always wanted to make others understand our passion."-Nursing Standard\ "In this second edition of From Silence to Voice, Bernice Buresh and Suzanne Gordon continue to challenge nurses to find their voice. I urge faculty to adopt this teacher/student friendly text for their nursing issues, communication or policy courses. Our baccalaureate and second degree clinical nurse leader student are using this text and developing the skills needed to communicate effectively about nursing. They are finding their voices. As we educate the next generation of nurses, our profession needs them to be articulate, media savvy and engaged in informing the public and their colleagues about nursing, the nursing profession and our contributions to changing the current health system."-Janet D. Allan, Ph.D, RN, FAAN, Dean and Professor, University of Maryland School of Nursing\ "The second edition of From Silence to Voice not only explores the fundamental causes of nursing's long-standing public image issues but also provides a toolkit for nurses at every level and role in the profession to fix them. A one-of-a-kind volume, it entertains, rouses, and inspires without ever condescending to the reader-its message is fundamentally one of hope. It deserves a place on every nurse leader and aspiring nurse leader's bookshelf and should be required reading for students and professors in all programs."-Sean Clarke, RN, Ph.D, CRNP, FAAN, Associate Director, Center for Health Outcomes and Policy Research, University of Pennsylvania School of Nursing\ "For the health and welfare of our patients the health care system demands the new nurse immediately assume a leadership position in patient care. To support and inform our graduates, From Silence to Voice must be included in all Professional Role and Leadership courses. While still in school students deserve the opportunity to be informed, reflect and discuss the centrality of the nursing role in the larger health care system. This book serves as a critical guide for students to learn how to develop a voice of agency, how to talk about the role of the nurse and the impact of nursing research to patients, providers, the public and politicians. From Silence to Voice is a field manual that will guide students step by step serving as both a protective mechanism and an anticipatory guide so the new nurse can practice the skills and knowledge our patients so desperately need. As one who opposes military metaphors but is also a realist I must warn you: Do not go into battle without this book. Your patients' and you own survival are at stake."-Genevieve E. Chandler, RN, Ph.D.\ \ \