Fruits
Fruits is a collection of Tokyo street fashion portraits from Japan's premier street fanzine of the same name. 'Fruits' was established in 1994, by photographer Shoichi Aoki, initially as a project to document the growing explosion in street fashion within the suburbs of Tokyo. Over the last five years, the magazine has grown to cult status and is now avidly followed by thousands of Japanese teenagers who also use the magazine as an opportunity to check out the latest styles and trends. The...
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Fruits is a collection of Tokyo street fashion portraits from Japan's premier street fanzine of the same name. 'Fruits' was established in 1994, by photographer Shoichi Aoki, initially as a project to document the growing explosion in street fashion within the suburbs of Tokyo. Over the last five years, the magazine has grown to cult status and is now avidly followed by thousands of Japanese teenagers who also use the magazine as an opportunity to check out the latest styles and trends. The average age of the kids featured in the magazine is between 12 and 18, and the clothes that they wear are a mixture of high fashion Vivienne Westwood is a keen favourite and home-made ensembles which when combined create a novel, if not hysterical, effect. This extensive collection of portraits represents a unique documentation of the changing face of street fashion throughout the last decade. Colourful, fascinating and funny, this is the first time these cult images have been published outside Japan.Time Out New YorkEast meets West in a colorful way...FRUITS documents a 90s 'couture revolution' among Japanese teens. The kids combined Western designers, thrift-store chic, traditional Japanese style and much more to create some of the most imaginative looks to ever hit the street...given the grand tradition of international style recycling, don't be surprised to spot a plethora of neon-haired, platform-shoed trendies popping up in your neighborhood sometime soon.
\ Paper MagazineJapanese photographer Shoichi Aoki, the visionary behind FRUITS magazine, my favorite international style bible, is releasing a book of the same name with Phaidon...Aoki is a a revered figure in neighborhoods like Harajuku and Shibuya, where Tokyo's teens strut like the street's a catwalk, showing off the latest in "self-made" outfits, mixed with vintage finds and designer labels...Landing your mug in this mag is a streetwear badge of honor.\ \ \ \ \ Talk MagazineThis collection of portraits from Japan's premier 'zine highlights teens dressed in daring ensembles of high fashion and homemade couture.\ \ \ Time Out New YorkEast meets West in a colorful way...FRUITS documents a 90s 'couture revolution' among Japanese teens. The kids combined Western designers, thrift-store chic, traditional Japanese style and much more to create some of the most imaginative looks to ever hit the street...given the grand tradition of international style recycling, don't be surprised to spot a plethora of neon-haired, platform-shoed trendies popping up in your neighborhood sometime soon.\ \ \ \ \ Village VoiceA parade of cowboy nuns, goth Lolitas, Westwood samurais, ballerina Rambos, baby-doll space cadets, and other unlikely hybrids combine high street fashion with highly ridiculous home-sewing experiments, designer labels with dime-store detritus, resulting in a joyous juvenilia far more captivating than most runway efforts.\ \ \ \ \ Visionaire magazineThe antidote to this season's matching bag and shoe syndrome.\ \
