Get Out The Vote
The first edition of Get Out the Vote! broke ground by introducing a new scientific approach to the challenge of voter mobilization and profoundly influenced how campaigns operate. In this expanded and updated edition, the authors incorporate data from more than one hundred new studies, which shed new light on the cost-effectiveness and efficiency of various campaign tactics, including door-to-door canvassing, e-mail, direct mail, and telephone calls. Two new chapters focus on the...
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The first edition of Get Out the Vote! broke ground by introducing a new scientific approach to the challenge of voter mobilization and profoundly influenced how campaigns operate. In this expanded and updated edition, the authors incorporate data from more than one hundred new studies, which shed new light on the cost-effectiveness and efficiency of various campaign tactics, including door-to-door canvassing, e-mail, direct mail, and telephone calls. Two new chapters focus on the effectiveness of mass media campaigns and events such as candidate forums and Election Day festivals. Available in time for the core of the 2008 presidential campaign, this practical guide on voter mobilization is sure to be an important resource for consultants, candidates, and grassroots organizations.
Preface viiIntroduction: Why Voter Mobilization Matters 1Evidence versus Received Wisdom 12Door-to-Door Canvassing: Shoe Leather Politics 26Leaflets: Walk, Don't Talk 46Direct Mail: Postal Service as Campaign Staff 55Phone Banks: Politics Meets Telemarketing 74Electronic Mail: Faster, Cheaper, but Does It Work? 97Using Events to Draw Voters to the Polls 108Using Mass Media to Mobilize Voters 120What Works, What Doesn't, and What's Next 135AppendixesTechnical Results of Door-to-Door Canvassing Experiments 165Technical Results of Direct Mail Experiments 175Technical Results of Phone-Calling Experiments 188Notes 201Index 219
