Global Business Today
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Overview:Charles Hill’s Global Business Today, 7e has become the most widely used text in the International Business market. Hill explains that he attempted to write a book that: (1) is comprehensive and up-to-date, (2) it goes beyond an uncritical presentation and shallow explanation of the body of knowledge, (3) it maintains a tight, integrated flow between chapters, (4) it focuses on managerial implications, (5) it makes important theories accessible and interesting to students, and (6) it incorporates ancillary resources that enliven the text and make it easier to teach.Our research has shown that students and instructors alike enjoy the interesting, informative, and accessible writing style of GBT – so much so that the writing has become Charles Hill’s trademark. The author’s passion and enthusiasm for the international business arena is apparent on every page. In addition to boxed material which provides deep illustrations in every chapter, Hill carefully weaves interesting anecdotes into the narrative of the text to engage the reader. For example, read the text description of Mixed Economy on pages 52-53.
Part One GlobalizationChapter 1 GlobalizationPart Two Country DifferencesChapter 2 National Differences in Political EconomyChapter 3 National Differences in CultureChapter 4 Ethics in International BusinessPart Three Cross-Border Trade and InvestmentChapter 5 International Trade TheoryAppendix A: International Trade and the Balance of PaymentsChapter 6 The Political Economy of International TradeChapter 7 Foreign Direct InvestmentChapter 8 Regional Economic IntegrationPart Four Global Money SystemChapter 9 The Foreign Exchange MarketChapter 10 The International Monetary SystemPart Five Competing in a Global MarketplaceChapter 11 The Strategy of International BusinessChapter 12 Entering Foreign MarketsChapter 13 Exporting, Importing, and CountertradeChapter 14 Global Production, Outsourcing, and LogisticsChapter 15 Global Marketing and R & DChapter 16 Global Human Resource Management
