Going Global: The Textile and Apparel Industry
As the merchandising, design, production, and distribution of textiles and apparel become increasingly global, it is crucial to recognize the role of political, social, and economic perspective in the international marketplace. Going Global: The Textile and Apparel Industry exposes reader to the language and basic concepts of global textile an apparel trade without overwhelming them with data that may become readily outdated. Students are taught to assess the marketing and sourcing of...
Search in google:
As the merchandising, design, production, and distribution of textiles and apparel become increasingly global, it is crucial to recognize the role of political, social, and economic perspective in the international marketplace. Going Global: The Textile and Apparel Industry exposes reader to the language and basic concepts of global textile an apparel trade without overwhelming them with data that may become readily outdated. Students are taught to assess the marketing and sourcing of textiles and apparel in four major global trading regions and examine the latest trends that are impacting manufacturing, retailing, and consumption throughout the world.
Ch. 1Introduction to globalization3Ch. 2Textile and apparel supply matrix35Ch. 3Consumption and well-being63Ch. 4Trade barriers and regulation87Ch. 5Illegal and unethical trade activity111Ch. 6Politics and political positioning137Ch. 7Europe and the European Union165Ch. 8The Americas and Caribbean basin203Ch. 9Asia and Oceania247Ch. 10The Middle East and Africa287Ch. 11Corporate social responsibility327Ch. 12Into the new millennium353
