Great Demo!: How to Create and Execute Stunning Software Demonstrations

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Author: Peter E. Cohan

ISBN-10: 059534559X

ISBN-13: 9780595345595

Category: Business Life & Skills

Great Demo! provides sales and presales staff with a method to dramatically increase their success in closing business through substantially improved software demonstrations. It draws upon the experiences of thousands of demonstrations, both delivered and received from vendors and customers. The distinctive "Do the Last Thing First" concept generates a "Wow!" response from customers. \ The Great Demo! method is presented simply and clearly, and is elaborated more fully in each successive...

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Great Demo! will teach you how to create and deliver surprisingly compelling and effective software demonstrations.