Growing Older: Tourism and Leisure Behaviour of Older Adults
Tourism is big business, especially for older people. With the senior market becoming increasingly targeted by marketers and travel companies, both operators and leisure service providers need to be knowledgeable and sensitive to the particular characteristics, special needs and requirements of the senior market. The purpose of this book is to provide the latest research about these characteristics, tourist behaviors and leisure needs of baby boomers, seniors and older people generally and...
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Tourism is big business, especially for older people. With the senior market becoming increasingly targeted by marketers and travel companies, both operators and leisure service providers need to be knowledgeable and sensitive to the particular characteristics, special needs and requirements of the senior market. The purpose of this book is to provide the latest research about these characteristics, tourist behaviors and leisure needs of baby boomers, seniors and older people generally and how to effectively market to this expanding group in the future.
About the Author viiTourism and Leisure Needs of Older Adults 1Motivations and Constraints to Tourism and Leisure for Older Adults 23Socio-demographic Variables Associated with Tourism, Leisure and Ageing 49Contemporary Trends in International Tourism and Travel for Older Adults 66Information Sources on Tourism and Travel for Older People 88Modes of Tourism and Leisure Travel by Older Adults 110Different Travel Markets: Group Package Tours for Older Adults 138Different Travel Markets: Adventure Tourism and the Baby Boomer Generation 157Different Travel Markets: Educational Tourism and Older Adults 177Tourism and Leisure Needs of Older Adults in Retirement Communities 195Conclusions and Recommendations 214Index 227
\ From the Publisher"This book is a significant addition to the literature and knowledge of the senior tourist market."\ \
