Harvesting Minds
What happens when kids are held captive to an endless stream of MTV-like television commercials? Armed with a tape recorder, Roy F. Fox, a language and literacy researcher, spent two years interviewing over 200 students in rural Missouri schools. Why? Because more than 8 million students in 40% of America's schools, every day, watch TV commercials as part of Channel One's news broadcast. Students read commercials far more often than they read Romeo and Juliet. These ads now constitute...
Search in google:
Fox's groundbreaking study explores how kids respond to the TV commercials they must watch as part of their school day. After interviewing 200 kids in rural Missouri schools that receive the Channel One broadcast, Fox concludes that such commercials influence kids' thinking, language, and behavior, shaping them into more active consumers.
Foreword by George GerbnerIntroductionKids and CommercialsHow Well Do Kids Know Commercials?How Do Kids Respond to Commercials?How Do Kids Evaluate Commercials?How Do Commercials Affect Kids' Behavior?How Do Commercials Affect Kids' Consumer Behavior?Conclusions and RecommendationsWhat Can We Do Right Now?Works CitedIndex
