How to Create and Manage a Mutual Fund or Exchange-Traded Fund: A Professional's Guide
Praise for How to Create and Manage a Mutual Fund or Exchange-Traded Fund\ "This book should be viewed as a complete business plan and guideline for the successful launch of a new mutual fund. Melinda Gerber has covered everything. She magnificently weaves together a complex, even overwhelming, regulatory environment with entrepreneurial spirit. How I wish this book had been there for me seventeen years ago, when I was launching my fund, but to be honest, it will be a vital resource to me and...
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Since the birth of mutual funds more than eighty years ago, the industry has seen constant changes: new products, different regulations, scandals, and a variety of emerging players. Yet each evolution that the fund world has experienced has created opportunities and bred innovation. Whether you want to be an industry star, take your current business to the next level, look to prove a theory, change your career, or make a social statement on a broader level, this is a great business. For professional money managers and serious investors looking to start their very own mutual funds or ETFs, How to Create and Manage a Mutual Fund or Exchange-Traded Fund provides a smart and comprehensive step-by-step guide.With this book, author Melinda Gerber walks you through the twenty-nine steps needed to start a mutual fund and the thirty-six steps needed to start an ETF. She provides costs and detailed explanations of how to accomplish each task from fledgling idea to the actuality of selling shares. The inclusion of timelines and common mistakes to avoid will assist you along the way. One common mistake, picking the wrong team, can crush a fund. Here she underlines the value of assembling a team of partners—not independent contractors. Gerber takes the time to explain the importance of creating a clear vision for your fund and reveals how to develop a message, profile customers, and identify your competition. She also outlines a diverse marketing plan with promotion and publicity ideas to fit any size budget. This book's information-packed appendixes provide valuable insights on what to expect in your first year, how to go about selling your business, and useful Web sites, phone numbers, and readings.How to Create and Manage a Mutual Fund or Exchange-Traded Fund will take you on a care-fully planned, step-by-step journey that will teach you all you need to know to succeed in this very rewarding business.
Preface viiAcknowledgments xiAbout the Author xvCreate and Manage a Mutual FundWhy the World Needs Another Mutual Fund 3Money, Product Differentiation, and Distribution 13Price and Customer Service 48Spreading the World with Promotion and Publicity 89Building Your Mutual Fund Team 117The Steps to Start a Mutual Fund 156Create and Manage an Exchange-Traded FundETFs: The Mutual Fund's Next Evolution 221Building Your Exchange-Traded Fund Team 236The Steps to Start an Exchange-Traded Fund 251What to Expect in Your First Year 310Selling Your Business 315Useful Web Sites, Phone Numbers, and Additional Readings 322List of Service Provider Questions 330Afterword 340Notes 341Index 343
