How to Make Real Money in Second Life: Boost Your Business, Market Your Services and Sell Your Products in the World's Hottest Virtual Community
SIGN ON. SAY HELLO.\ \ \ \ \ START MAKING MONEY.\ \ \ \ \ \ With a population in the millions and a monthly growth rate of 20 percent, Second Life® is a virtual 3-D world bursting with opportunities in areas like real estate, legal practice, and marketing, corporate connections, and people just like you. This all-in-one guide will show you, step by step, how to use Second Life as an alternative marketplace. Learn how to:\ \ \ \ • Create a cool avatar and connect with residents\ \ • Adapt your...
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SIGN ON. SAY HELLO. START MAKING MONEY.With a population in the millions and a monthly growth rate of 20 percent, Second Life® is a virtual 3-D world bursting with opportunities in areas like real estate, legal practice, and marketing, corporate connections, and people just like you. This all-in-one guide will show you, step by step, how to use Second Life as an alternative marketplace. Learn how to:• Create a cool avatar and connect with residents• Adapt your business for the virtual environment• Play for profit--and bring your dreams to life
Introduction: Welcome, Bewildered Traveler viiIf You Haven't Heard About Second Life, You Will, So What's It All About? 1Time to Hang Your Shingle 3What Kind of Shingle Should You Hang? 6The Basics, or Why People Take Their Second Chance on Second Life So Seriously 11How You Get to This Point 14What Do You Need To Know, and Why Do You Need to Know It? 17Separating Yourself from Your Avatar 21Avoiding the Third Rail of Second Life: First Steps 25Don't Expect Too Much 26Don't Take Away the Fun 31A Few Words About Markets, the Law, Labor, and Banks 41Second Life's Three Markets: Currency, Real Estate, and Equities 42A Note on the Legal Status of Anything You Create in Second Life 45A Quick Word on the Platform's Labor Market 47Yes, There Are Banks 52A Look at Some Test Models 55The Anti-Cool Approach, Or How An Accounting Firm Becomes Hip 56Attorney Business Development in a New Key 60Taming the Wild West in Real Estate 64They "Saw it in Second Life": The Real Estate Bridge from in-World to Your World 72NotYour Teenager's Web: Leveraging the Platform to Create Pure Escapism 74Social Internet 3.0 in 3-D Space 77Giving Universal Design a Whole New Meaning 81With Promo Blast, Marketing Floodgates Open 84The Starting Point for You 91The Bottom Line 97Putting It All Together: One Sample Approach 98What Harvard Business Review Thinks of All This 107Is a Tax Audit in Your Future? 127Ownership Vs. Terms of Service 137Selected Second Life Early Adopters 201Selected Second Life Development and Marketing Consultants 207Notes 211Index 221Acknowledgments 229
