How to Publish and Promote Online
Everything you need to know about profitable online publishing and promotion\ From Stephen King to authors who haven't become household names quite yet, authors are increasingly turning to the Internet as a way of taking charge of their own publishing destiny. The opportunities are vast, but also confusing: Should you publish an e-book, a conventional print book, a Print On Demand book, a CD-ROM, or all of the above? What do you need to know to create an e-book? How do you set up a website,...
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The first authoritative guide to publishing and promoting one's work on the web, by two pioneers of the online publishing format. Writers Write Anyone who is considering self-publishing, epublishing or promoting a traditionally published book on the Internet will find this book to be an invaluable reference.
NINE TIPS FOR SUCCESSFUL WEB PUBLISHING by Karen Wiesner\ While I'm humble enough to say I'm not yet a success, I do believe that I'm doing everything that an author can and should do to become a success — and I'm seeing the fruits of that expanding each and every day.\ When I sold my first book to an electronic publisher, I faced the fact that 1) I didn't know anything about this medium, 2) I didn't know how to promote in this medium, and 3) I didn't know if there was even an audience for it. So I made some decisions. I would educate myself about e-publishing, I would educate my fellow writers about it, and I would educate the public and get myself an audience. Success, as an e-published author, sometimes requires that an author first tell the readers what electronic publishing is and then why they should read your e-book.\ These are just some of the numerous methods I've used, and advise other authors to use, to reach success:\ 1. Have a personal web page, somewhere you can send readers to find everything they need to know about you. An e-author without a Web site is like a cat without claws. No way to climb up. Very few e-authors succeed without one.\ 2. Promote heavily on the web. Search the Web for places to promote yourself through interviews, live chats, reviews, title listings, and so on. Never let an opportunity pass by to get your name out there. You want to be as many places as you can possibly be at the same time.\ 3. Establish a presence for yourself in your chosen medium. If the authors know you, the publishers know you. There's a very good chance that opportunities will arise for you, and that could lead to more readers.\ 4. Traditional methods of promotion almost never work for e-authors especially new ones. These should be saved until later in your career or for in-person functions (book signings, conferences, etc.). Be creative in your promotion. A new, exciting medium invites new, exciting methods of promotion.\ 5. Write outstanding books that transcend mediums. Very few people will look at a book that's received lavish praise and say, "I don't read e-books on principle." They'll be too curious for that. Set high standards for yourself in this vein.\ 6. The humble writer is the loser in most cases. Promotion of oneself is a conceited business, but it's absolutely necessary. To be a success, you must look like a success and sound like you really know what you're talking about. Believe in yourself enough to go out there and say, "Hey, I'm good. I'm worth reading!"\ 7. Never limit yourself to one medium. Writers have a whole world of options-print, electronic, audio, screenplay. Use all of your rights to expand your resume. You never know when you'll hit the jackpot.\ 8. Don't limit yourself to a single publisher. I believe strength in numbers in this medium will come from having as many books out there as possible, in as many arenas as possible.\ 9. Don't neglect your fans. Each and every person who takes the time to sign my guestbook and write to me receives a personal reply. Someday it may not be possible to have time to respond personally, but when you're just starting out, these people are your fan-base. They are one part of a chain that will spread the word-of-mouth about you. Later, you may only be able to honor them with a great story, but never forget them.\ Karen Wiesner is the bestselling author of Falling Star and Electronic Publishing: The Definitive Guide.
Introduction: M.J. RoseIntroduction: Angela Adair-Hoy PART ONE-EVERYTHING YOU NEED TO KNOW ABOUT PUBLISHING ON- AND OFFLINE 1. So You've Written a Book...Whats Next?: M.J. Rose 2. In the Beginning. ..: M.J. Rose 3. What Is an E-book?: Angela Adair-Hoy 4. Sell Your Tide in Both E-book and Print Formats 5. How to Create an E-book: Angela Adair-Hoy 6. Designing Your Book and its Cover: C. Mayapriya Long 7. Going from Electronic to Print...and Vice Versa: Angela Adair-Hoy 8. Becoming a Publisher..., All by Yourself: Angela Adair-Hoy 9. Fulfillment and Distribution; Angela Adair-Hoy 10. Software for the Independent Publisher: Alan Canton 11. Where to Sell Your Print and CD-ROM Books Online 12. E-publisliers and Print-on-Demand Publishers 13. Web sites for Authors 14. The Bestselling E-books are...: Angela Adair-Hoy PART TWO-SELF-PUBLISHING SUCCESS STORIES: IF THEY DID IT, SO CAN YOU 15. Small Presses, Big Successes: M.J. Rose 16. Self-Publishers Hall of Fame: John Kremer 17. When E-Publishing Works Better than Print: Nancy Hendrickson 18. Selling on a Shoestring: Shel Horowitz 19. Internet Publishing... A Midlist Author's Dream: Pauline BairdJones 20. Nine Tips for Successful Web Publishing: Karen Wiesner 21. List Your Book with Online Booksellers-and Your Customers Will Find You: Lauri Ann Randolph 22. Start Small, but Think Big: Paulette Ensign 23. Accessing Newsgroups, Listservs, Web sites and Online Bookstores: James A. Cox 24. Working the Net: Organization and Management: Jamie Engle 25. How to Be Everywhere on the Internet: Creating a Credible Online Reputation: Cathy Stucker 26. Blurbs Sell Books: Sally J.Walker PART THREE-POUNDING THE VIRTUAL PAVEMENT: SELLING YOUR BOOK ONLINE 27. Sell Yourself on the Net without Breaking the Bank: Mary Westheimer 28. Marketing 101: Who Is Your Audience and Why That Matters: M.J. Rose 29. People Won't Read Your Book If You Don't Market It: M.J. Rose 30. Brainstorming to Develop a Marketing Strategy: M.J. Rose 31. Popular Online Promotional Tactics That Didn't Work: M.J. Rose 32. The Surefire Way to Write News Releases That Get Published: Paul J. Krupin 33. Where to Send Book-Related Press Releases and Announcements Online 34. Pitching the Media by E-mail and Phone: Paul J. Krupin 35. Speaking Engagements: Angela Adair-Hoy 36. Book Signings: Not by the Book: M.J. Rose 37. The Book Party Comes to Cyberspace: M.J. Rose 38. Sites That Host Author Chats 39. Conducting Targeted "Traveling" Media Publicity Tours: Paul J. Krupin 40. Getting Reviews 41. How to Get Your Books Reviewed Offline 42. Where to Get E-books Reviewed 43. Getting Publicity on Discussion Lists: Angela Adair-Hoy 44. Electronic Newsletter Promos 45. Ongoing Publicity Campaign Tactics: Angela Adair-Hoy 46. Advertising: Where to Spend That Spare Change: M.J. Rose 47. Cheap Advertising!: Allene Frances 48. Free, Free, Free: M.J. Rose 49. E-mail Promotion Tactics: Greg Mitchell 50. E-Serials!: Douglas Clegg 51. E-Mags: The Supreme Marketing Tool for Your Book: Angela Adair-Hoy 52. Secrets of Creating and Maintaining a Successful E-Zine: Debbie Ridpath Ohi 53. Registering With Search Engines: Angela Adair-Hoy 54. More Essential Online Resources 55. Support and Interactive Resources for Authors 56. Online Discussion Forums 57. E-mags for Authors and Publishers 58. Authors' and Small Publishers' FAQ Last Words: M.J. Rose Last Words: Angela Adair-Hoy Acknowledgments Glossary Index About the Authors
\ From the Publisher“Anyone interested in e-books or e-publishing should read this informative—and ground-breaking—guide.” –Publishers Weekly\ \ \ \ \ Writers WriteAnyone who is considering self-publishing, epublishing or promoting a traditionally published book on the Internet will find this book to be an invaluable reference.\ \
