How to Start a Home-Based Web Design Business
Have you ever thought about starting your own Web design business? Have you ever dreamed of working from home and being your own boss? Now you can make your dreams a reality.\ Successful home-based Web designer Jim Smith shares his expert advice on every aspect of running a thriving Web design business—from estimating start-up costs and managing your cash flow to staying profitable and keeping up with changing technology. He even offers tips and tricks on building effective Web sites and...
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Look here for advice and practical suggestions on how to turn an interest in Web design into a thriving, home-based business. This guide offers suggestions for making crucial decisions about the content and format of Web pages, setting rates, obtaining (and keeping!) clients, and much more. Internet Book Watch From honing web design skills and getting clients to building a web site and staying profitable, How to Start A Home-Based Web Design Business provides beginners with tips on how to start a home-based web design business, combining basic business start-up advice with specifics tailored for the industry.
AcknowledgmentsxIntroductionxiChapter 1Overview of a Web Design Shop1What Size Shop Is Best for You?1Is This a Good Time to Start a Web Design Business?2Who Should Start a Web Design Shop?5How Will You Fare in a Web Design Business?10Chapter 2Deciding What Services to Offer19Web Site Hosting19Domain Name Services31Search Engine Placement and Marketing Advice33Web Site Statistics Report and Analysis36Graphic Design37Scripting, Databases, and Programming38Maintenance Contracts38E-Commerce39Internet and Networking Security40Chapter 3Planning Your Web Design Shop43Facilities for a Web Design Shop43How to Create a Good Business Plan51Expenses to Plan For62Pros and Cons of Different Business Structures66Employees, Subcontractors, or Partners71Assembling Your Team76Chapter 4Starting Your Web Design Business87Establishing Your Image87Setting Your Rates89Business Contracts99Chapter 5Accounting and Record Keeping113Accounting Methods for a Web Design Shop113Keeping Records in a Virtual Office121Chapter 6Making Web Sites with an Impact123Essentials of a Business Web Site123Standard Web Site Elements136Building a Web Site144Chapter 7Attracting Customers151Establishing a Good Reputation151How to Get That First "Real" Client155How to Turn Skeptical Leads into Happy Customers157Seeding the Field165Tracking Your Time166Creating a Steady Stream of Work167Chapter 8Thriving and Growing with Your Web Design Shop173Traditional Means of Effective Advertising and Promotion173Sleuthing for New Business on the Internet174Developing a Network of Referrals176On-Line Marketing181Trade Shows and Home Shows183How to Know It Is Time to Grow185How to Keep Up with Ever-Changing Technology186Appendix AXYZ Web Design Shop: A Sample Business Plan191Appendix BContract for a Web Design Business201Appendix CStart-Up Checklist213Appendix DFrequently Asked Questions215Glossary227Index233About the Author237
\ From The CriticsFrom honing web design skills and getting clients to building a web site and staying profitable, How to Start A Home-Based Web Design Business provides beginners with tips on how to start a home-based web design business, combining basic business start-up advice with specifics tailored for the industry.\ \
