How to Win a Local Election: A Complete Step-by-Step Guide
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A must do guide for anyone starting out in the campaign process, detailing what they need to accomplish along the way in order to win. Includes information on planning and organizing the campaign, how to run as an independent candidate, campaign techniques, and marketing tips. This book also offers advice on financial reporting to campaign theme and strategy and is the most comprehensive do-it-yourself guide to running and winning one of the 500,000 local offices. Michael O. Eshleman - Library Journal Grey, who has won his share of local elections-he was an Ohio county prosecutor and appellate judge-tells would-be public officials how to get elected. There are lots of books on politics, but most are by political scientists-who never get their hands dirty by actually running for office-or by reporters or participants in big campaigns for the White House or Congress. Anyone who wants to get on the school board or the city council will find this book exceedingly helpful, as Grey speaks from years of experience. Uncommon for a lawyer, he writes clear prose in chapters that follow the course of a campaign: organizing volunteers, advertising, analyzing your district's demographics, etc. Grey supplies customizable worksheets and forms on a CD-ROM, part of what is new for this third edition, which also has updated information on the use of the Internet and emails for seeking, handling, and disseminating information. Grey spells out clearly the legal issues involved in becoming a formal candidate. He stipulates that prospective office seekers check their own state's additional requirements. This is a smart, informed, and practical package. It belongs in every public library, supplemented by official publications on local election requirements.
Foreword10Foreword11Introduction13Pt. IPlanning and Organizing the Campaign191The Office You Want to Run For212Election Statistics273Local Election Laws - Getting on the Ballot334Financial Reporting415District Geography and Demography476Talking to an Old Hand537Campaign Theme and Strategy598Party, Nonpartisan, and Independent Candidates659Computers - Using Them in the Campaign73Pt. IICampaigning - The People8710You Have to Have a Plan8911Scheduling and a Calendar9712The Campaign Manager10313Getting a Volunteer Coordinator11114The Candidate11715Money and Fundraising12716Winning It One Precinct at a Time137Pt. IIICampaign Procedures and Techniques14317Literature - The Campaign Brochure14518Getting a Good Mailing List15519Doing a Mailing15920Radio and Television16921Newspapers17922Yard Signs and Billboards18923Going Door to Door19724Miscellaneous Things That Ought to Be Mentioned205Pt. IVAppendixes213ASample Campaign Plan215BInitial Planning Worksheet221CWeek-by-Week Campaign Planning Form223DNominating-Petition Worksheet229ESample Volunteer Card231FSample Scheduling Form233GDirectory of State Elections Officers235H: Glossary of Terms241Index247
