Intellectual Property Investing
"Bruce Berman brings the flair of the entrepreneur to the field of patents. His skills-as a business executive, networker, and public relations strategist-are unique in the 'green eye shade' world of intellectual property. This book is a must read for those who want to know how the business of patents really works."\ -Bruce Lehman, Assistant Secretary of Commerce and U.S. Commissioner of Patents & Trademarks, 1993-1999\ "From Ideas to Assets solves the mystery of the 'hidden' value of...
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Berman (President of Brody Berman Associates, Inc., a marketing and communications firm for intellectual property owners and investors) presents a primer on how to exploit intellectual property rights in the business and financial worlds. The 25 contributions were penned by investment bankers, venture capitalists, licensing executives, financial analysts, patent attorneys, and valuation experts and provide information on general background issues and current trends and developments. The aim of the work is not to provide an exhaustive treatment of the topic, but to enable business executives to have a good handle on the question of what parts of intellectual property law they should learn more about to successfully compete. The chapters are divided into four sections on the identification and understanding of intellectual property, intellectual property exploitation, performance measurement, and transactions and finance. Annotation c. Book News, Inc., Portland, OR (booknews.com) Intellectual Property Today [R]equired as reading and as a reference tool for any IP attorney, corporate CFO, IP manager, accountants, [and] institutional investors.
ForewordIntroductionPt. 1Identifying and Understanding Intellectual PropertyCh. 1Intellectual Property "101"3Ch. 2How to "Read" a Patent27Ch. 3Capturing Innovation65Ch. 4Clarifying Intellectual Property Rights for the New Economy83Pt. 2Exploiting Intellectual PropertyCh. 5Managing IP Financial Assets111Ch. 6The Process Laboratory139Ch. 7Venture Investment Grounded in Intellectual Capital157Ch. 8From Tech Transfer to Joint Ventures179Ch. 9Making Innovation Pay191Ch. 10Patent "Brands"211Ch. 11New Economy Innovations from an Old Economy Giant233Pt. 3Measuring Intellectual Property PerformanceCh. 12Measuring Intellectual Property Portfolio Performance251Ch. 13IP Leverage271Ch. 14Using Patent Indicators to Predict Stock Portfolio Performance293Ch. 15Patenting Activity as an Indicator of Revenue Growth309Ch. 16The Economics of Patent Litigation327Ch. 17Avoiding Transaction Peril373Ch. 18Leveraging Brand to Generate Value395Pt. 4Intellectual Property Transactions and FinanceCh. 19The Basics of Financing Intellectual Property Royalties423Ch. 20Credit Analysis of Intellectual Property Securitization441Ch. 21Asset-Backed IP Financing459Ch. 22New Patent Issue: BioPharma Royalty Trust485Ch. 23The Relevance of IP Analysis in Technology-Driven M&A Transactions497Ch. 24Patents on Wall Street511Ch. 25Creating Tomorrow541IP Glossary561Data Bank577Further Reading613IP Web Sites and Links (Annotated)615Index619
